Jennifer Lux — November 2, 2016 — November 2, 2016 Understanding human behavior is more important in marketing than ever before. As marketing moves to a one-on-one model in an always-connected world, content consumption, buying, and selling are increasingly more seamless with life. Executing even the most technically complex marketing strategy has roots in understanding … Continue reading Re-Engineer Your Tech Company’s SEO Strategy for Inbound Marketing Results
by Elena Prokopets Follow @elenatravelgramOctober 27, 2016 Launching a startup, and then making sure that fledgling company grows is no easy task. Startup teams must work together to manage customer relationships, create and execute marketing plans, deal with finances and contracts, coordinate complex projects, and stay in constant contact with one another. That’s a lot … Continue reading 7 Essential Tools For Small Startup Teams Aimed at Big Results
by Liz KislikOctober 11, 2016 Some managers who’ve risen through the ranks become overly controlling once they begin to exercise authority. They squelch subordinates’ ability to take risks, develop, and contribute, both individually and collectively. Here are two examples I’ve worked with recently: The Dictatorial Isolationist Anastasia is a transactional, concrete kind of boss. Relationships … Continue reading How to Help Micromanagers Get Better Results
by Jonathan Chan Follow @joncwritesOctober 10, 2016 If you’ve been wondering how to get more followers on Instagram you are not alone. Instagram has more than 500 million monthly active users which means almost every single demographic is represented in large numbers on the social network. That’s exciting for digital savvy brands! There are a … Continue reading Instagram Ad Tips for Small Business Owners Who Want to See Results!
by Robert Nissenbaum Follow @rnissenbaumOctober 10, 2016 How you post and share content matters If you listen to me long enough and you’ll know I am more focused on social networking and being engaged than creating content. I’ll keep saying it too…. Your content is designed to play a supporting role. People do business with … Continue reading If You Want Results, Think About HOW You Post And Share Content
by Andre Oentoro Follow @breadnbeyondOctober 6, 2016 The rise of social media has piqued the interests of countless marketers. The sheer amount of businesses that have jumped on the social media hype train in the past couple of years is overwhelming, making the competition even more terrifying. But if a company stays in their comfort … Continue reading 9 Kickass Tips to Get Better Results from Your Social Video Marketing
by Laurie Sullivan@lauriesullivan, September 27, 2016 Some 48% of shoppers participating in a study released Tuesday say the ability to easily search and find products on a retailer’s Web site can make or break a deal. For 37% the stakes rise during the gift-giving season, according to those participating in the study. Advertising Week seems … Continue reading Retailers Serving Too Many Irrelevant Results In Site Search
by Eric V. HoltzclawSeptember 25, 2016 ROI, KPI, quarterly reports, annual plans. Tired of it all? I hear you. Quantifying results for marketing initiatives is a tall order, because traditionally pinpointing marketing results is much more challenging than showing off results elsewhere in the company, like sales or IT departments. When Leapfrog Marketing Institute’s CMO … Continue reading The Pressure to Present Results
While conventional wisdom and recently published studies may hold that link building takes a long time to have a positive impact, columnist Conrad Saam begs to differ and shares four case studies. Conrad Saam on September 19, 2016 In an April 2016 article on Moz by Kristina Kledzik, “How Long Does it Take for Link … Continue reading The immediate results of link building
Your local business profile image has a significant impact on the impression prospective customers have of your business. Columnist Wesley Young of the Local Search Association covers ways to make sure that impression is a positive one. Wesley Young on September 14, 2016 Images have become ever more important in online presence and marketing. … Continue reading 8 tips to make sure your Google profile images boost your local search results
