Tag Archives: Results

20 Tips To Boost Ecommerce Email Marketing Results

by Joel House April 22, 2016 Follow @BShirtMarketingApril 22, 2016 There is no denying it; email marketing is the most cost-effective marketing tool there is. For eCommerce businesses, it is the difference between making a good living and hitting the big time. The trouble, however, is that most companies treat email marketing the same as … Continue reading 20 Tips To Boost Ecommerce Email Marketing Results →

5 Deadly Landing Page Mistakes Sabotaging Your Results

Website Landing Pages

by Brad Smith April 21, 2016 Follow @FixCourseApril 21, 2016 Did you know that 44% of B2B clicks are directed to a home page, instead of a dedicated landing page? That’s a big problem, because landing page relevance and performance is a key ingredient in your Quality Score (the single biggest factor in determining your … Continue reading 5 Deadly Landing Page Mistakes Sabotaging Your Results →

Are You Getting the Right Results From LinkedIn InMail?

LinkedIn Utilization

by Susan Gilbert April 20, 2016 Follow @SusanGilbertApril 20, 2016 How to Effectively Use LinkedIn InMail to Attract More Sales If you are like most business owners you’ve probably skipped over several InMail messages on LinkedIn at the start of your day in order to get to the most important matters. In fact, you may … Continue reading Are You Getting the Right Results From LinkedIn InMail? →

Social Media Engagement: 5 Psychological Principles You Can Use to Improve Results

Social Media Engagement

by Melissa Chu March 21, 2016March 21, 2016 Are your social media efforts engaging people? Do you want to learn how to get audiences to respond? Creating content that connects with your target audience makes you stand out and motivate consumers to take action. In this article you’ll discover five ways to captivate audiences by … Continue reading Social Media Engagement: 5 Psychological Principles You Can Use to Improve Results →

11 Bloggers That Drove Results by Defying Conventional Wisdom

Blogging Tools

by Sarah Rickerd March 21, 2016March 21, 2016 Have you ever wanted to go a bit crazy with your blog strategy? You know, try something a little left of center to see if it will get better results? Every now and then it pays to go off the beaten path. While conventional wisdom certainly has … Continue reading 11 Bloggers That Drove Results by Defying Conventional Wisdom →

Pairing SEO Strategies for Faster Results

SEO Strategy

by Al Gomez March 1, 2016March 1, 2016 Here’s a fact: SEO is effective – and it will always be, no matter how many updates search engines cook up. But the sad truth is, results usually take a while. In many cases, you won’t see noticeable changes until after six months or more. For those … Continue reading Pairing SEO Strategies for Faster Results →

Foursquare Introduces ‘Attribution’ To Measure Offline Results

Analytics

Company’s entry into location analytics segment adds further momentum to the attribution revolution. Greg Sterling on February 23, 2016 Foursquare began as a “check-in app” and later evolved into a Yelp competitor. More recently, it has introduced location intelligence and become an ad platform for brands, relying on its first-party data for targeting. Now, … Continue reading Foursquare Introduces ‘Attribution’ To Measure Offline Results →

How to Communicate A/B Test Results To Stakeholders

A/B Testing Process

by Alex Birkett February 10, 2016February 10, 2016 Data should speak for itself, but it doesn’t. After all, humans are involved, too – and we mess things up. See, while data may be pure, humans are riddled with cognitive biases, dissonance, and egos. We hold positions that may be contingent on a certain way of … Continue reading How to Communicate A/B Test Results To Stakeholders →

Use Concise Email Design to Improve Campaign Results

Email Marketing

by Mike Parry February 10, 2016February 10, 2016 To improve the effectiveness of your emails it is important to not overwhelm users with choice and to not include any content with duplicate links. This concise approach to email design will not only improve the results of your campaigns but also reduce the time it takes … Continue reading Use Concise Email Design to Improve Campaign Results →