Why CTV is an important part of any search strategy. MNTN on April 12, 2023 The tides of paid search and other performance channels seem to be shifting rapidly these days. Companies are changing hands, algorithms are updating and transparency is diminishing. With marketers looking for ad channels that they can consider both reliable … Continue reading Connected TV’s results transcend the TV screen by MNTN
Meta’s revenue shrank for the first time in its history Nathan Ingraham Facebook parent company Meta has just reported its earnings for the second quarter of 2022, and it was another quarter of shrinking profits. Total revenue of $28.8 billion was only down one percent compared to Q2 one year ago, but net income … Continue reading Instagram is putting ads in search results
By Brennan Nevada Johnson February 16, 2023 My business is 100% Black-owned and I’m the founder and CEO. I run a small corporation where I provide PR and media relations to tech companies and startups. Prior to leading my own venture, I freelanced and consulted full time on the side of corporate jobs … Continue reading I’m a Black CEO and these are my top tactics to stay focused and deliver results
By Eric Ripert December 22, 2022 My greatest mistake was leading from anger. When I was a young chef at Le Bernardin in 1992, hired to run the kitchen by brother-and-sister owners Gilbert and Maguy Le Coze, I had a really bad temper. It was my first chef position, and I was acting up … Continue reading Eric Ripert: I learned the hard way that you don’t get better results if your team is scared
Google Performance Max Updates Focus On Planning Media, Custom Assets, Results by Laurie Sullivan @lauriesullivan, October 26, 2022 Google announced updates on Wednesday to Performance Max to help advertisers further improve their campaigns and drive stronger results, starting with this holiday season. The Performance Max features announced today meet business goals in three key areas: … Continue reading Google Performance Max Updates Focus On Planning Media, Custom Assets, Results
By Jessica Bursztynsky August 18, 2022 Google announced Thursday a series of updates meant to better prioritize quality websites in search results, helping users find more reliable sources. The tweaks are part of the company’s long-term work in promoting quality content on Search, as some users complain that their results have become too … Continue reading Google’s search tweaks will help prioritize quality websites in results
Google Provides Access To Gaming From Search Results by Laurie Sullivan @lauriesullivan, August 12, 2022 Google executives have been looking to integrate the ability to search for a video game and launch it in the web browser for a few years. That is now a reality with a feature in the company’s Stadia streaming service … Continue reading Google Provides Access To Gaming From Search Results
Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign by Laurie Sullivan @lauriesullivan, July 13, 2022 Lotame will release data on Wednesday detailing a video campaign with Banana Boat that tests the performance and the scale of programmatic audience targeting with and without third-party cookies. “The concept of cookieless is new, and … Continue reading Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign
Want Bigger Marketing Results? Aim Smaller Nate Nead / 31 May 2022 As business owners and marketers, we often fall for the idea that bigger is better. We think, “If we just did more, bought more, or expanded our budget more, we would get better results.” But what if that’s not true? What if … Continue reading Want Bigger Marketing Results? Aim Smaller
By Dileepan Siva—Minutes May 27, 2022 Though she stood at only 4’10”, Madeleine Albright was always the most commanding presence in the room (I know from experience. As an immigrant with political aspirations, I saw Albright as a role model. She was also an immigrant—born in Czechoslovakia to Jewish parents, her family fled … Continue reading This powerful leadership style gets results (without coming off as a jerk)
