Anthony Gaenzle — August 23, 2019 Follow @anthonygaenzle — August 23, 2019 While links are by no means the only factor search engines use in determining where your site appears in search, without them, you really don’t stand much of a chance. Many SEO experts will tell you that links are arguably the most important … Continue reading 4 Link Building Tips to Better Position Your Website in Search Results
Mike Wolfe — July 30, 2019 Follow @MikeWolfeCP — July 30, 2019 Having trouble with your Facebook ads? Not getting the results you had hoped for? Don’t give up! With over 2.38 billion monthly active users on the platform, deep targeting capabilities, and a low average cost per click, an effective Facebook ad strategy is … Continue reading How to Troubleshoot Your Facebook Ads for Better Results
Paige DeVingo — July 26, 2019 — July 26, 2019 “If you’re only blogging on your own website, you’re doing it wrong.”—Andy Crestodina, Strategic Director of Orbit Media For years, one of the most prominent pieces of content marketing advice has been to focus on guest blogging. Getting thought leadership pieces on the right websites … Continue reading How to Write Guest Posts that Get Results
Sara Staffaroni — July 5, 2019 — July 5, 2019 Survey reporting isn’t a prescribed formula. You need a way to present your findings in a meaningful way that caters to the audience at hand. To do so, many marketers create a presentation and a report. A presentation can provide need-to-know insights in a quick, … Continue reading Survey Reporting: How to Communicate Your Survey Results
Jeannie Walters — July 6, 2019 Follow @jeanniecw — July 6, 2019 What does co-creation with customers really mean? Co-creation means letting your customers in on the ground floor of innovation and creating new products, services, and customer journeys in sometimes real time with them. Customers become partners and advisors, not just end users. And … Continue reading Co-Creation With Customers: 5 Ways to Drive Better Results
Wesley Bush — July 1, 2019 — July 1, 2019 Many SaaS companies launch a product-led growth model—but never update it. When the executive team calls me and asks why they aren’t converting users into customers, I tell them to buy a plant. Seriously. If they don’t water the plant, it’s going to wither and … Continue reading SaaS Growth: The “Triple A” Sprint Framework that Gets Results
How Google Balances Query Results In Search by Laurie Sullivan , Staff Writer @lauriesullivan, June 28, 2019 Searchmetrics has conducted research that analyzes the impact of a recent change designed to limit the number of times the same brand appears in the top organic search results. Google calls it site diversity, which the company announced June … Continue reading How Google Balances Query Results In Search
Lilach Bullock — June 18, 2019 Follow @lilachbullock — June 18, 2019 We’ve all heard it – time and time again – video is all the rage right now. And that is especially true of social media. From visual platforms like Instagram who are now embracing video even more than images to the more serious … Continue reading Video Marketing for Business: How to Leverage Social Media Videos for Better Results
Lyrics Site Uses Watermarks To Prove Google Lifts Its Content For Search Results by Laurie Sullivan @lauriesullivan, June 18, 2019 Google said it’s investigating why the lyrics of some songs originating from Genius served up in search results without creator rights permission, after the lyrics site embedded patterns in its formatting to prove the search … Continue reading Lyrics Site Uses Watermarks To Prove Google Lifts Its Content For Search Results
Voice Search Study Ties Answers To Top Three Organic Results by Laurie Sullivan , Staff Writer @lauriesullivan, June 7, 2019 There are several main factors that influence the answers Google Assistant returns from voice search queries. Performance factors range from speed, device, and ranking in search engine queries to page score, trust score, high-quality backlinks, keywords … Continue reading Voice Search Study Ties Answers To Top Three Organic Results
