October 19, 2024 Wealthier Americans are driving retail spending Lower-income consumers, by contrast, have been disproportionately squeezed by higher-priced rent, groceries, and other necessities, leaving them less able to spend on discretionary items. BY Associated Press It’s a trend that has surprised many: Why, despite being squeezed by high prices, have Americans kept spending at retail … Continue reading Wealthier Americans are driving retail spending
Inside Home Depot’s And Walmart’s Retail Media Buying by Laurie Sullivan , Staff Writer @lauriesullivan, October 8, 2024 A shakeup in retail media networks is underway as Home Depot and Walmart separately strengthen their respective positions to support brands and the millions of dollars being invested in ad media buys. Vantage, founded in 2013, began powering … Continue reading Inside Home Depot’s And Walmart’s Retail Media Buying
Calls for standards and in-store experiences prevail at IAB Connected Commerce Summit: Retail Reimagined in New York. Chris Wood on September 19, 2024 Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in … Continue reading Retail media networks evolve with new in-store measurement standards and omnichannel strategies
CVS, Albertsons, dentsu and EssenceMediacom weigh in on measurement standards and opportunities as RMNs mature. Chris Wood on August 8, 2024 Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% last year. Retailers are adding channels and providing better measurement and execution for advertisers. And agencies are answering their clients’ … Continue reading Retail media networks and advertisers going from guesswork to growth
Identity resolution plays an important role in proving RMN value while remaining transparent and privacy-compliant. Chris Wood on August 1, 2024 This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is … Continue reading Experian rolls out retail media network solution
How One Ad, Data Expert Intends To Change Retail Media by Laurie Sullivan , Staff Writer @lauriesullivan, July 29, 2024 AI-supported incrementality will become a bigger focus for retail media, because it will more easily identify the parts of campaign programs that work and parts that do not. “Before the end of this year, we will … Continue reading How One Ad, Data Expert Intends To Change Retail Media
Apple has reached a contract agreement with unionized US retail employees for the first time Workers in Towson, Maryland will vote on the tentative agreement next month. cheyenne macdonald Sun, Jul 28, 2024 IAM CORE Apple and the unionized employees at its Towson, Maryland retail store have reached a tentative agreement that could … Continue reading Apple has reached a contract agreement with unionized US retail employees for the first time
Brands should have a clear game plan before entering this fragmented, often confusing space. Chris Wood on July 2, 2024 While retail media networks (RMNs) continue to evolve, they are fragmented and confusing for brands. Two experts in data and marketing — Keen CEO Greg Dolan and Len Ostroff, SVP of sales and partnerships … Continue reading 3 challenges for marketers as retail media networks evolve
May 22, 2024 A retail analyst says Target is ‘falling behind’ Walmart, Amazon, and Costco after earnings, but hope is not lost The company’s stock growth has lagged this year when compared to some of its competitors in the retail space. BY Sam Becker Target reported Q1 2024 earnings on Wednesday, revealing to investors that comparable … Continue reading A retail analyst says Target is ‘falling behind’ Walmart, Amazon, and Costco after earnings, but hope is not lost
April 22, 2024 Why giving shoppers an easy way to return items has become retail gold Companies like Walmart and Optoro are building loyalty by improving the returns experience. BY Yasmin Gagne It seems counterintuitive: To sell more products, stores are focusing on the returns process. A quick and easy returns process can built consumer trust, … Continue reading Why giving shoppers an easy way to return items has become retail gold
