Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Tag Archives: retail

IAB finalizes retail media networks standards for in-store

This establishes definitions and measurement standards for proving the effectiveness of retail media network campaigns. Chris Wood on December 5, 2024    IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. The standards were originally introduced and opened up for … Continue reading IAB finalizes retail media networks standards for in-store

Wealthier Americans are driving retail spending

October 19, 2024 Wealthier Americans are driving retail spending Lower-income consumers, by contrast, have been disproportionately squeezed by higher-priced rent, groceries, and other necessities, leaving them less able to spend on discretionary items. BY Associated Press It’s a trend that has surprised many: Why, despite being squeezed by high prices, have Americans kept spending at retail … Continue reading Wealthier Americans are driving retail spending

Inside Home Depot’s And Walmart’s Retail Media Buying

Inside Home Depot’s And Walmart’s Retail Media Buying by Laurie Sullivan , Staff Writer @lauriesullivan, October 8, 2024 A shakeup in retail media networks is underway as Home Depot and Walmart separately strengthen their respective positions to support brands and the millions of dollars being invested in ad media buys. Vantage, founded in 2013, began powering … Continue reading Inside Home Depot’s And Walmart’s Retail Media Buying

Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Calls for standards and in-store experiences prevail at IAB Connected Commerce Summit: Retail Reimagined in New York. Chris Wood on September 19, 2024   Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in … Continue reading Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Retail media networks and advertisers going from guesswork to growth

CVS, Albertsons, dentsu and EssenceMediacom weigh in on measurement standards and opportunities as RMNs mature. Chris Wood on August 8, 2024   Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% last year. Retailers are adding channels and providing better measurement and execution for advertisers. And agencies are answering their clients’ … Continue reading Retail media networks and advertisers going from guesswork to growth

Experian rolls out retail media network solution

Identity resolution plays an important role in proving RMN value while remaining transparent and privacy-compliant. Chris Wood on August 1, 2024 This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is … Continue reading Experian rolls out retail media network solution

Apple has reached a contract agreement with unionized US retail employees for the first time

Apple has reached a contract agreement with unionized US retail employees for the first time Workers in Towson, Maryland will vote on the tentative agreement next month. cheyenne macdonald   Sun, Jul 28, 2024   IAM CORE Apple and the unionized employees at its Towson, Maryland retail store have reached a tentative agreement that could … Continue reading Apple has reached a contract agreement with unionized US retail employees for the first time

A retail analyst says Target is ‘falling behind’ Walmart, Amazon, and Costco after earnings, but hope is not lost

May 22, 2024 A retail analyst says Target is ‘falling behind’ Walmart, Amazon, and Costco after earnings, but hope is not lost The company’s stock growth has lagged this year when compared to some of its competitors in the retail space. BY Sam Becker Target reported Q1 2024 earnings on Wednesday, revealing to investors that comparable … Continue reading A retail analyst says Target is ‘falling behind’ Walmart, Amazon, and Costco after earnings, but hope is not lost