New Shoppable Video Ads Expand Local Retailer Buying Options by Karlene Lukovitz @KLmarketdaily, August 18, 2023 Through a new partnership, video ad-tech company VDX.tv is offering shoppable video ad units that include product specs, prices updated in real time and availability info across multiple, region-specific retailers. VDX.tv has integrated capabilities from digital commerce tech company … Continue reading New Shoppable Video Ads Expand Local Retailer Buying Options
By Michael Grothaus August 08, 2022 Brick-and-mortar Toys “R” Us stores are back! Well, kind of. Macy’s has announced the opening of Toys “R” Us stores at its retail locations in nine states, and stores in another 19 states are set to open before the holiday 2022 shopping season. Some background: The iconic … Continue reading Toys ‘R’ Us locations: Full list of Macy stores where the iconic toy retailer has reopened
Angela Hausman, PhD July 7, 2020 Just as with traditional retail, any business operating in the world of digital retail likewise needs to know how to make and keep their customers happy if they wish to succeed. And, a digital retailer will likely face a different set of customer expectations than their offline cousins. What … Continue reading Digital Retailer? Here’s What Your Customers Want
Survey indicates 68% of Prime Day shoppers plan to comparison shop outside Amazon, leaving ample room for competitors to gain customers. Taylor Peterson on July 12, 2019 Since launching in 2015, Amazon’s Prime Day sale has claimed its place as an industry-wide shopping holiday, generating record-breaking revenues year-over-year, and eclipsing even Black Friday. This year, … Continue reading The top retailer marketing strategies to compete with Amazon Prime Day
Consumer behavior may not be what you think it is. Greg Sterling on May 31, 2019 A widely accepted idea among retail technology providers is: consumers crave personalization. However, in a new study, Deloitte finds that personalization is last on a relatively long list of factors that consumers consider when choosing a retailer. The … Continue reading Consumer study finds ‘personalization’ lowest on long list of retailer considerations
Marketers spend billions to retarget ads to customers and annoy them with their repetitive messaging. Contributor Mike Sands offers a suggestion for leveling up your retargeting game. Mike Sands on August 30, 2018 “Are we there yet?” As any parent who has endured a summer road trip with young, easily bored children can attest, there … Continue reading Without identity, retailer ad retargeting misses the mark
The e-commerce environment is more challenging — and rewarding — than ever. Stay on top of all the latest developments with Marketing Land’s annual coverage. Pamela Parker on July 18, 2017 You’d think online retailing would be all figured out by now, but it’s just getting more complex — and more promising — than … Continue reading Winter is coming for retailers, so it’s a good thing we’re launching the Holiday Retailer
TripAdvisor’s Barbara Messing explains how she led her marketing team in a company shift from media-only to media plus transaction, in an interview with contributors Erica Seidel and Nadine Dietz. Nadine Dietz & Erica Seidel on November 17, 2016 © TripAdvisor Meet Barbara Messing, chief marketing officer of TripAdvisor. Messing has been credited with … Continue reading From looker to booker: How TripAdvisor’s CMO helped steer a content company into an online retailer
No: they need a diversified strategy that includes third party distribution, mobile wallets and a renewed focus on the usability of their apps and sites. Greg Sterling on November 6, 2016 It’s very well established that consumers use smartphones as shopping assistants in stores. We’re now getting into the nuances of how they use … Continue reading Study says only 8 percent of shoppers using retailer apps, should they give up?
Company launching new cloud-based enterprise loyalty platform for retailers. Greg Sterling on September 20, 2016 Most retailer apps have fallen flat with consumers, and adoption and retention are generally poor. Indeed, Walmart is the only traditional retailer with an app in the top 25, according to comScore. Chicago-based Belly thinks it has an answer: … Continue reading Loyalty a key tool to drive retailer app adoption, says Belly
