by Joe LiuSeptember 1, 2016 Conversion rate optimization in itself embodies a large spectrum of techniques all aimed at keeping visitors engaged throughout their website experience. But when you’re given access to so many options and tools, it can be quite overwhelming. Here are the top two must-have campaigns/promotions every ecommerce site should have. Email … Continue reading The Dynamic Duo: Two E-Commerce Promotions Every Retailer Should Use
As we kick off our Holiday Retailer coverage for 2016, we encourage e-commerce marketers to tune in and keep checking back for news you can use, as well as the latest developments in the space. Pamela Parker on July 15, 2016 at 10:30 am No matter the marketing discipline, preparation is a key ingredient for … Continue reading Holiday Retailer 2016 begins: It’s beginning to look a lot like Christmas…
by Stacey MacNaught June 29, 2016 Follow @staceycavJune 29, 2016 Ecommerce revenues are expected to top $ 1 trillion this year. That represents an incredible opportunity for businesses to capitalise on consumers’ growing reliance on online for big and small purchases of all sorts. But getting an ecommerce website off the ground isn’t simply a … Continue reading 4 Facts Every New E-Commerce Retailer Must Know
by Marc Hummel April 20, 2016 Follow @realmarchummelApril 20, 2016 Facebook made a big splash at its F8 developer conference last week, with the announcement of a new API for its Messenger service, which allow brands to interact with customers via bots. With bots comes the promise real “conversational commerce”—100% automated and scalable. From Facebook … Continue reading The Bots Are Here! What Every Retailer Needs To Know About eCommerce Chatbots
by Tracey Wallace February 5, 2016 Follow @tracewallFebruary 5, 2016 You’ve already heard it: inbound marketing can drive serious web traffic, additional sales and customer loyalty for your growing business. But effectively implementing a content marketing team and strategy isn’t as easy as simply hiring a writer. Every post your brand publishes is a reflection … Continue reading 5 Things Every Retailer Should Blog About to Build Customer Loyalty and Brand Personality
VerticalResponseSeptember 3, 2015 Delivering a relevant buyer experience is virtually impossible to manage without the right blend of touch points and messages. No doubt you use transactional messages through printed receipts, email confirmations and delivery update notifications. Maybe you’ve even added a seasonal promotional email or direct mail campaign. Retailers can also save time and … Continue reading 3 Auto-Responders Every Retailer Should Consider
Aya TsurutaAugust 1, 2015 There’s a reason you don’t see Skittles in the Wholefoods checkout line or Prada bags at Walmart. Suppliers need to choose their retailers strategically, and vice versa. A strong supplier-retailer relationship could lead to a road of long-term success and more efficient practices. Today, retailers and suppliers are becoming increasingly collaborative … Continue reading A Checklist for Choosing the Right Retailer
As more consumers turn to their phones to make buying decisions, retailers need to move beyond just offering a mobile app, believes columnist Allan Haims. Allan Haims on May 8, 2015 Despite the onslaught of e-commerce options, the bulk of consumer retail transactions still occurs in physical stores. As a result, retail marketing teams tasked … Continue reading Retailer Mobile Strategies Start With Driving In-Store Sales
Red AkrimMarch 12, 2015 The ka-ching of cash registers is music to retailers’ ears. In building a retail empire, however, there’s a lot more involved than simply ringing up sales – inventory management, customer relationships, the ability to accept various payment types, and a whole bevy of others. Thanks to the cloud computing technology for … Continue reading 5 Amazing POS Software Every Retailer Should Know About
The trouble with such a fast moving and somewhat fashionable industry is the emphasis on the latest and greatest rather than necessarily the most effective or relevant to smaller business. A look at any technology publication or website would suggest to you that websites are pretty much ‘old hat’ and that anything mobile, big data, … Continue reading Websites (still) rule the online marketing roost
