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Tag Archives: Retarget

Advertisers Can Own, Optimize First-Party Data To Retarget Incentives Based On Consumer Responses To Promos

Advertisers Can Own, Optimize First-Party Data To Retarget Based On Consumer Response To Promos by Laurie Sullivan  @lauriesullivan, July 14, 2022 SKUx wants to change the way promotions are delivered and redeemed, so developers at the company created technology to capture first-party data based on how consumers engage with offers.   The platform, Buyer (X)ccelerator, gives … Continue reading Advertisers Can Own, Optimize First-Party Data To Retarget Incentives Based On Consumer Responses To Promos

3 Reasons Why Marketers Must Retarget Their Social Ads

by Carolyn Berk January 7, 2016 Follow @CarolynBerkJanuary 7, 2016 If you’re running ads for your business on Facebook or Instagram, retargeting is not optional — it’s a requirement if you want to ensure that you’re delivering your ads to the best possible audiences and capturing revenue growth opportunities before your competition snatches them up. … Continue reading 3 Reasons Why Marketers Must Retarget Their Social Ads