Tag Archives: Retargeting

Proximity and beacon data now making its way into DSPs for retargeting

Marketing Guide

Unacast and Juice Mobile deal a leading indicator of where market is going. Greg Sterling on November 16, 2016   When they hear “beacons,” most marketers think of in-store coupons or notifications. Yet retargeting is quickly emerging as a compelling use case for the proximity data and technology. Yext launched one of the first beacon-based, … Continue reading Proximity and beacon data now making its way into DSPs for retargeting →

5 Segmenting Tactics to Superpower Your Google Adwords Retargeting Campaigns

Google Advertisement

by Nash Haywood Follow @nash_hOctober 4, 2016 Adwords allows advertisers to use their own custom Google Analytics segments for their remarketing campaigns. The result? Extremely targeted campaigns that are capable of reaching highly engaged and specific visitors with less wasted ad spend. Google Adwords already makes it easy to target users who abandon cart, view … Continue reading 5 Segmenting Tactics to Superpower Your Google Adwords Retargeting Campaigns →

How Facebook Advertising with Retargeting Can Help Increase Subscribers

Facebook Marketing

by Susan Gilbert Follow @SusanGilbertSeptember 8, 2016 Use Facebook Retargeting to Bring Your Subscribers Back Are you not getting enough website subscribers from your Facebook ads? You might be missing out on their retargeting feature, which was launched January 1, 2015. According to Retargeter, this is a very effective way to customize your ads because … Continue reading How Facebook Advertising with Retargeting Can Help Increase Subscribers →

5 Sure Fire Tips to Unlock Your Retargeting Campaigns

Marketing Campaigns

by Kelley SchultzAugust 18, 2016 Digital marketers constantly look for ways to improve the effectiveness of their campaigns. As a top converting tactic for most digital campaigns, retargeting audiences can be implemented across multiple channels: display, PPC, email, and social. And because retargeting is an omni-channel tactic, marketers are putting additional resources including creative development … Continue reading 5 Sure Fire Tips to Unlock Your Retargeting Campaigns →

Retargeting vs. Remarketing: Two Letters Make a Big Difference

Marketing Tips

by Arte Levy July 25, 2016July 25, 2016 Among the options available to digital marketers are two very similarly named tactics: retargeting and remarketing. In practice, some treat them as if they are the same, but they are probably more different than alike. Here’s how they are similar: Both are effective at identifying and reaching … Continue reading Retargeting vs. Remarketing: Two Letters Make a Big Difference →

The Small Business Guide To Display Retargeting

Small Business Tools

by Keely Bailey May 19, 2016May 19, 2016 If you’ve ever contemplated purchasing a specific item on Amazon and then later seen an ad for that exact same product pop up on Facebook, you’ve witnessed a prime example of display retargeting. This effective advertising method convinces interested consumers to reconsider potential purchases — and it … Continue reading The Small Business Guide To Display Retargeting →

7 Super-Creative, Crazy-Effective Retargeting Ad Ideas

Advertisement

by Erin Sagin April 19, 2016April 19, 2016 There’s no doubt about it, remarketing is pretty darn impactful. It gives you the opportunity to show ads to a perfectly primed audience—people who have already visited your site—and nurture them into completing a conversion or coming back to make another purchase. On average, retargeting ads are … Continue reading 7 Super-Creative, Crazy-Effective Retargeting Ad Ideas →

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