by Anton Eliasson January 21, 2016 Follow @antoneliassonJanuary 21, 2016 Wouldn’t it be wonderful if each and every single visitor to your website slipped easily down the sales funnel and converted 100% of the time? Well, yes it would. But, unfortunately, the marketing world, for all of its best efforts, has yet to discover the … Continue reading How to Get Started With Facebook Video Retargeting
by Elisa Silverman December 22, 2015 Follow @ElisaKaphaDecember 22, 2015 Display ad click-through-rates (CTR) are notoriously low, overall showing just a 0.06 percent CTR. Yet display ads remain great opportunities for both consumer ecommerce and B2B discovery and lead generation. Particularly when used as part of a retargeting campaign. Retargeting is a campaign designed exclusively … Continue reading Taking a Close Look at One Brand’s Retargeting Ads
Csaba ZajdoOctober 7, 2015 Email marketing is one of the most effective sources for lead nurturing and management. After all, 42 percent of companies name email as one of their most effective lead generation tools. On-site retargeting works by monitoring the behavior of your visitors in real-time on your site. When a visitor’s behavior indicates … Continue reading 7 Ways To Get More Email Subscribers Through On-site Retargeting
Jomer GregorioOctober 6, 2015 One of the best benefits of Digital Marketing is the fact that even small and medium businesses can compete with the big boys – those who have deep pockets for marketing – if they used the right tool to deliver their message to targeted audiences. And one of the tools that … Continue reading 8 Cool Facts about Retargeting You Must Know (Infographic)
Vishal PindoriyaSeptember 30, 2015 So, you’ve spent lots of time and money on your website and your digital marketing, your SEO is optimized, and you’re actually getting decent traffic. But the sales aren’t happening. Low conversions might be attributed to your messaging, your website appearance and navigation, or a competitive disadvantage such as price. In … Continue reading What Retargeting is and Why Your Business Future Relies On It
Daniel HristovSeptember 22, 2015 Email marketing is one of the primary methods used for lead generation by business owners and can lead to incredibly good results. However, the key to success with every online marketing campaign, including sending targeted email blasts to your loyal subscribers, is personalization. You just can’t achieve the results you desire … Continue reading Email Retargeting – The Next Generation of Email Marketing
Globally, spending among B2B advertisers helped drive overall increase in average advertiser spend. Ginny Marvin on September 17, 2015 Advertisers continue to increase investment in Facebook retargeting, with average spend per advertiser increasing by 31 percent year over year, according to a new study from retargeting platform AdRoll. Much of the spending growth is being … Continue reading Advertisers Spend On Facebook Retargeting Up 31 Percent YoY [Study]
Laura DonovanAugust 5, 2015 Website and Facebook: A Two-Way Street to Increase Sales Social Media has turned old marketing models upside down. However, business websites continue to be the foundation upon which all other marketing is based today. Even those businesses that advertise in print routinely add their web addresses. Websites are virtual storefronts – … Continue reading Facebook’s Retargeting Pixel Tool Remarkets to Website Visitors on Facebook
Anton EliassonJuly 22, 2015 Facebook video ads are one of the most cost-effective brand awareness mediums out there today. A video view on Facebook can be bought for as little as a few cents, so it’s easy for brands to reach a new audience and raise awareness via Facebook video ads. Another prime usage for video … Continue reading Advanced Video Retargeting – Full Funnel Video Marketing
Loren BakerJuly 10, 2015 A lot of folks don’t know this but before getting into SEO and blogging, I was a digital media buyer. In fact, I had the chance to convince Yahoo to place banners for clients above search results in the late 90’s and then was one of the first advertisers to try … Continue reading 5 Retargeting Ad Platforms You Need To Explore Today
