Second-party data can be extremely valuable to marketers, yet it’s not as well understood or as widely employed as first- or third-party data. To help clear the fog, columnist Matt Ackley explains second-party data and its uses. Matt Ackley on July 9, 2015 We already know the importance of first– and third-party data. We’ve tossed … Continue reading Using Second-Party Data To Expand Reach & Improve Your Retargeting
Emily KeyeFebruary 27, 2015 I bet you didn’t know today, Feb. 27, is known as “No-Brainer Day.” In honor of this oh-so-well-known day, I’d like to discuss something that really is a no-brainer for marketers: email re-targeting. As marketers we ALL know it costs less to retain a customer than to acquire a new one. … Continue reading Email Re-Targeting Is A No-Brainer
Eric HammisFebruary 4, 2015 A retargeting campaign can be a great digital marketing technique for your business. If you’re not sure what retargeting is, it’s pretty simple. You are most likely already a part of a business’ retargeting campaign, but perhaps don’t realize it. Let’s say you visit Walmart’s website and begin looking at flat … Continue reading 4 Tips On Running A Retargeting Campaign
The surge in media consumption around the big game gives marketers big opportunities to re-connect with site visitors engaging with Super Bowl content. Ginny Marvin on January 29, 2015 Just because you’re company isn’t among the handful of brands forking over the big bucks for the chance to capture millions eyeballs during the Super Bowl, … Continue reading How Marketers Can Turn Super Bowl Mania Into Sales With Retargeting
Duff AndersonJanuary 22, 2015 With the sheer size and scale of the Internet, it is no surprise some individuals choose to browse several sites before committing to a product or service. However, every website visitor lost is a missed opportunity to create a loyal customer. This means that getting a visitor to return to a … Continue reading Retargeting and the Role of First-Party Data
By Chris Horton, Published October 30, 2014 The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time. Only … Continue reading Ad Retargeting: It’s About Context, Relevance & Value
By Jess DelBalzo, Published October 30, 2014 You’re driving down a dark road at night when you notice headlights in your rear view mirror. You turn left. The lights appear behind you a few seconds later. You turn right. There they are again. Eventually, you start to feel like you’re being followed. Do you drive … Continue reading When Creepy Converts: A Halloween Story About Retargeting Ads
