Tag Archives: Retention

New customer acquisition vs. retention: 7 best practices for search

Here’s how retailers should map their audience strategy for new-versus-returning customers to search. Steve Costanza on April 19, 2019   Like nearly all retailers, a large health and beauty organization is facing escalating competition and CPCs on search. The performance marketing team realizes it can’t keep paying heightening costs to acquire the same levels of … Continue reading New customer acquisition vs. retention: 7 best practices for search

Trust is the Key to Employee Retention — Here’s How to Build It

Michael Burdick — April 12, 2019 Follow @paro_io — April 12, 2019 When any relationship is on the rocks, one of the worst possible solutions is resorting to paranoid attempts to exert control. Despite the obvious flaws of this approach, many managers end up making matters worse by showing employees a lack of trust. Nowhere … Continue reading Trust is the Key to Employee Retention — Here’s How to Build It

Knowledge Retention: How to Protect Your Competitive Advantage

Derek Gleason — February 27, 2019 — February 27, 2019 You invest in your employees—mentoring, conferences, training. Yet over time, unused knowledge fades. Employees take other jobs. How do you protect your investment? Marketing had the highest turnover rate (17%) of any profession in 2018. It isn’t the only cause of knowledge loss. Retirements, promotions, … Continue reading Knowledge Retention: How to Protect Your Competitive Advantage

Digital agencies are hiring, focusing on retention in 2019

Agencies share what kinds of roles they are hiring for, and how to be strategic about hiring to get the best employees. Robin Kurzer on February 5, 2019  Competition for talent closely followed client in-housing as a top challenge facing digital agencies, Marketing Land’s Digital Agency Survey 2019 of agency professionals found. Forty-five percent of … Continue reading Digital agencies are hiring, focusing on retention in 2019

Is the Old Technology in Your Business Impacting Employee Retention?

Stephanie Hurd — January 31, 2019 — January 31, 2019 It’s happened to all of us – your computer crashes just before you save the report you’ve been finishing all afternoon or the printer jams while you’re printing that big proposal. Anger, frustration, helplessness, and a touch of nausea are the result. These are the … Continue reading Is the Old Technology in Your Business Impacting Employee Retention?

Employee Retention and Engagement: A Quick Guide for Employers

Ibrahim Kareem — January 17, 2019 Follow @IbrahimOKareem — January 17, 2019 Over the last decade or so, the engagement and retention of employees have been an area of focus for a majority of businesses around the world. Many organisations are actively working on developing strategies to help them get the most of their employees. … Continue reading Employee Retention and Engagement: A Quick Guide for Employers

How to Avoid the Biggest Employee Retention Errors

Rick Goodman — November 16, 2018 Follow @DrRickGoodman — November 16, 2018 StartupStockPhotos / Pixabay The most important investment leaders can make is the investment in their team members. Invest wisely and you’ll reap some major dividends, including a coherent, energized, and productive team. Invest poorly, however, and you could have some problems on your … Continue reading How to Avoid the Biggest Employee Retention Errors

How Leadership Improves Employee Retention

Rick Goodman — September 25, 2018 Follow @DrRickGoodman — September 25, 2018 hamonazaryan1 / Pixabay Here’s a not-so-secret fact about workplace teams: Employees don’t actually want to work for a pushover. They certainly don’t want to work for someone who lacks values or directions. No, employees crave structure, integrity, vision—in a word, what they want … Continue reading How Leadership Improves Employee Retention

How to Use Predictive Analysis to Improve Customer Retention

Bonnie Harris — September 20, 2018 Follow @waxmarketing — September 20, 2018 For any business to succeed, you need to retain your customers. Once you win your customers’ loyalty, you can expect a good amount of revenue from repeat purchases. However, if you fail to retain your customers, your sales and profit margins are likely … Continue reading How to Use Predictive Analysis to Improve Customer Retention