Jeff Weinberger — November 7, 2017 Follow @jweinberger — November 7, 2017 geralt / Pixabay Many B2B businesses either have shifted or are shifting to some form of a recurring revenue model. When they do, one of the first things they learn is that renewals by current customers are just as important as?and often more … Continue reading 5 Levels of Rethinking Recurring Revenue and Retention
Jonathan Chan — September 28, 2017 Follow @joncwrites — September 28, 2017 In the world of startup development and marketing, it can feel as though every day brings with it some sort of new technology, outreach channel, or social platform that we all need to rush to keep on top of. From virtual reality, to … Continue reading Why Emojis Really Help with Startup User Retention
Brooke B. Sellas — August 23, 2017 Follow @madSMscientist — August 23, 2017 Confession: Until recently, we didn’t have a customer retention strategy. I’m a small business owner with mostly word-of-mouth and repeat clients. Not having a plan for retaining clients is absolutely dumb (confession #2!). No matter where you are in the process of … Continue reading Increase Your Profits With This Customer Retention Strategy
Stephanie McGuinn — August 22, 2017 Follow @PIMidlantic — August 22, 2017 mohamed1982eg / Pixabay Jared was a 30 year-old college graduate who would tell anyone who would listen he had been a terrible employee and had been fired from some pretty great jobs in his past. That was why he was starting over from … Continue reading Employee Retention Linked to Ability to Energize Coworkers
Columnist Blaise Lucey takes a look at how lifestyle brand Life is Good developed an app that focuses on content, not just sales — and why it keeps users coming back for more. Blaise Lucey on June 30, 2017 For more than 20 years, lifestyle brand Life is Good has been guided by one … Continue reading How Life is Good built a content-first app with an 89% retention rate
Veronica Hunt — April 6, 2017 — April 6, 2017 Customers easily catch our frequently used tricks to engage them. For marketers, this means we have to change things up frequently to stay competitive and drive more purchases by regular customers. Social networks make this easy for us by releasing new features and technologies at … Continue reading How to Use New Social Media Features for Customer Retention
Julie Weill Persofsky — March 30, 2017 — March 30, 2017 If you’re in business today with a recurring revenue model, of the biggest questions you must ask is “where are the gaps in my revenue engine?” You may also be seeing an all-too-common trend: customer churn and/or a slowing trajectory of revenue growth. I … Continue reading Rules for Increasing Retention and Creating Growth Within Existing Accounts
By Heba Hosny March 21st, 2017 “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet In plain English, customer retention means getting your customers hooked on your products/services that they feel compelled to use them often. In other words, … Continue reading Are You Making These 5 Customer Retention Mistakes? Pardon Your Poor ROI!
Jana Barrett — March 8, 2017 Follow @_janabarrett— March 8, 2017 You’ve heard it before: It’s much cheaper to retain customers than it is to earn new ones. Data from a Harvard Business School study showed that increasing customer retention by just 5% can lead to a 25-95% increase in profits. But that’s not all. … Continue reading 3 Ways to Increase Retention with Customer Feedback
Apple Search Ads Boost iOS App Use, Retention In North America by Laurie Sullivan @lauriesullivan, February 23, 2017 Marketers still struggle to retain app users on smartphones running Android and iOS operating systems, but the overall retention rate for non-gaming iOS apps continues to skyrocket compared with overall rates. Overall, only 10% to 12% of … Continue reading Apple Search Ads Boost iOS App Use, Retention In North America
