Angela Murphy — February 24, 2017 — February 24, 2017 Where Is All the Great Talent Hiding? Attracting top talent has captured significant attention in today’s competitive employment climate. We all want the best and brightest on our teams and are willing to go the extra mile to engage potential all-stars. But what about the … Continue reading How to Create a Winning Employee Retention Strategy: 3 Tips
Kristen Dunleavy — February 15, 2017 Follow @KristenWritesIt— February 15, 2017 Email marketing is hands-down the best way to turn one-time shoppers into loyal, long-term customers. That’s why 80% of brands rely on it to drive customer retention, and another 56% of them say email marketing is the most effective way to reach retention goals. … Continue reading How to Drive Customer Retention with Email Marketing
Danny Wong — February 2, 2017 Follow @dannywong1190— February 2, 2017 A common mistake ecommerce store owners make is accepting the sale as the end-goal. It is easy for brands to think in such a transactional way; looking beyond each purchase can prove challenging. A 2014 survey by Econsultancy revealed, “Just 42% of companies are … Continue reading Post-Purchase Emails: How to Boost Retention and LTV
Why should marketers be putting the spotlight on retention marketing? Contributor Heather Timney explains how shifting your focus toward existing customers will positively impact your bottom line. Heather Timney on January 30, 2017 It’s no longer a secret that nurturing existing customers is important to the long-term financial success of business-to-business (B2B) companies. That’s … Continue reading The rise of retention marketing as a strategic priority in 2017
David Mason — January 16, 2017 — January 16, 2017 Every organization has three implicit or explicit contracts: Brand, Transactional, and Psychological. Most of the intangible moments and nonverbal interactions in a company fall squarely within the oft-neglected Psychological contract. But as it turns out, it may be the most crucial. As discussed in the … Continue reading 5 Ways to Master Employee Retention
Barrie Adams — October 31, 2016 — October 31, 2016 LINDSAY WILLOTT, CEO, CUSTOMER THERMOMETER Six years ago I founded a SaaS business (Software as a Service). Back then, every effort went into winning the first customer, then the second and so on. Before long, we’d shaken off the trappings of startuphood and embraced the … Continue reading How to Grow Revenue 130% Using This 7-Step Customer Retention Process
Dion Beary — October 29, 2016 — October 29, 2016 Who gets into ecommerce because they’re interested in backend operations? If I asked that question in a room full of sellers, I doubt very many hands would go up. Supply chains and data feeds aren’t the attractive parts of running a business. But just like … Continue reading 4 Backend Ecommerce Tricks That Increase Retention
by Lisa Manthei Follow @emarsysOctober 23, 2016 It costs a lot to acquire a new customer, but unfortunately for marketers, most will make a single purchase and never return to make another. Cultivating a repeat customer, on the other hand, costs far less than acquiring a new customer. In fact, it costs between five and … Continue reading What’s the Relationship Between Personalized Marketing & Customer Retention?
by Sunil Bagai July 28, 2016 Follow @ZenithtalentJuly 28, 2016 Companies today are experiencing major issues with employee retention. The lure of the gig economy has grown from a “necessary evil” in the aftermath of the recession to a lucrative business opportunity for driven professionals. These individuals seek the flexibility, freedom, self-direction and higher income … Continue reading In-Demand Employee Retention Strategies for an On-Demand Workforce
by Justin Herring July 18, 2016 Follow @justincherringJuly 18, 2016 You spend days, weeks, months getting a new customer or client. All the phone calls, emails, texts trying to show the benefits of your service or product. They finally come on board and you super excited but right away move on to the next prospect … Continue reading The Tор 10 Customer Retention Strategies fоr Lосаl Businesses [Infographic]
