Third-party cookies will become less reliable and less common, but let’s not forget why they exist in the first place. Greg Krehbiel on August 30, 2024 Ever since Google threatened to eliminate third-party cookies, there’s been a steady drumbeat that websites should switch to first-party data, which, many say, is better anyways. While it’s … Continue reading It’s time to re-think our rejection of third-party cookies
May 22, 2024 Why you should rethink return-to-office mandates Many employees prefer remote work and are more productive, though it requires some creative leadership. BY Mike Gianoni This March, four years after many businesses began to operate remotely in response to the COVID-19 pandemic, Dell announced to its workforce that any employee who wants a promotion … Continue reading Why you should rethink return-to-office mandates
Use these tips to create more effective email surveys and review requests your customers will want to open and complete. Kath Pay on February 5, 2024 Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Love ‘em! They’re useful, and we use the … Continue reading Why it’s time to rethink your feedback emails and how to do it right
Ride the AI wave to improve your content marketing strategy. Show your execs and team how to create real value and meaningful experiences. Scott Vaughan on March 7, 2023 ChatGPT and generative AI’s increasing capabilities are putting a spotlight on content. Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. … Continue reading 3 ways to rethink content’s role in your B2B GTM strategy
Merging records to create a single customer profile can sometimes interfere with your use case. Here’s what you can do about it. Greg Krehbiel on March 3, 2023 When marketers get too caught up in chasing the “golden record” in a customer data platform (CDP), they can allow “identity” to foul up their use cases. … Continue reading Why and how you should rethink profile merging
Arik Hanson December 5, 2021 As we quickly near the end of 2021 (where did this year go?!?!), many of us will start the planning process for 2022. And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. … Continue reading Time to Rethink Social Strategy for 2022: Leads, Sales Can’t Be Our Only Goal
In the hybrid work era, efficient and fast growth requires a new approach to delivering consistent, on-brand customer experiences Grammarly on November 11, 2021 Marketing functions are at a turning point in their evolution. In the wake of recent challenges, CMOs and leaders face an imperative: reenvision operations and brand experiences to drive growth without … Continue reading CMOs, It’s time to rethink your brand experience for long-term growth
Ramon Nuez October 14, 2020 One of the founding professors of Johns Hopkins Hospital, Dr. William Osler, wrote, “Banish the future. Live only for the hour and its allotted work. Think not of the amount to be accomplished, the difficulties to be overcome, or the end to be attained, but set earnestly at the little … Continue reading How Questions Help You to Rethink Your Purpose so it Feeds Your Success
Kiran Patil September 1, 2020 Do you know that businesses that personalize their web experience through product recommendations witness a significant increase in conversion? According to a report by Mckinsey & Co, 35% of purchases on Amazon are a result of their recommendation engine. Nowadays, almost every online business leverages product recommendations to improve customer … Continue reading Time to Rethink Product Recommendations on Your Ecommerce Website
Manny Veiga July 31, 2020 Another major event for tech PR professionals will now be online-only: On July 28, the Consumer Technology Association announced that CES 2021 will be an all-digital experience. Organizers say they’re still planning to offer major keynotes, a product showcase, and opportunities for networking, but the grand Las Vegas showcase that … Continue reading CES 2021 Goes Virtual: 3 Ways to Rethink PR, Social Media and Content for Digital Events
