Manny Veiga July 31, 2020 Another major event for tech PR professionals will now be online-only: On July 28, the Consumer Technology Association announced that CES 2021 will be an all-digital experience. Organizers say they’re still planning to offer major keynotes, a product showcase, and opportunities for networking, but the grand Las Vegas showcase that … Continue reading CES 2021 Goes Virtual: 3 Ways to Rethink PR, Social Media and Content for Digital Events
Tag Archives: Rethink
Rethink Your Website: The Service Side of a Customer Experience Platform
Dan Moyle July 1, 2020 We’ve explored the familiar territory of thinking about your website and CMS from a marketing perspective. Then we moved into newer territory with sales. Now we head into a really new area for most brands: Thinking about it all as a customer experience platform from a service perspective. Let’s start … Continue reading Rethink Your Website: The Service Side of a Customer Experience Platform
12 Diversity Statistics That Will Make You Rethink Your Hiring Decisions
Meredith Wholley June 24, 2020 Companies need diversity. It is beneficial to an organization to think with a wider breadth of perspectives, it portrays a positive image to the public eye, and gives them access to the potential revenue gains from employing people who can contribute different things to the companies they work for. Unfortunately, … Continue reading 12 Diversity Statistics That Will Make You Rethink Your Hiring Decisions
How to Rethink Content and Media Strategy if Your Event Goes Virtual
Elisabeth O’Donnell — April 13, 2020 Virtual corporate events are becoming both more possible and more essential. We wouldn’t argue that they’re better than live, in-person events where personal connections can be made, but sometimes unforeseen circumstances can make a live event impractical and change your original plan. In these situations, virtual events can still … Continue reading How to Rethink Content and Media Strategy if Your Event Goes Virtual
Healthcare Needs To Rethink How To Chase Online Searches
Healthcare Needs To Rethink How To Chase Online Searches by Laurie Sullivan @lauriesullivan, May 24, 2019 Healthcare professionals need to think of their services and practices as brands, according to research released this week that suggests the industry has poor optimization and branding practices, along with slow response rates to patient reviews. All these elements … Continue reading Healthcare Needs To Rethink How To Chase Online Searches
Marketers Must Rethink Mobile Search Content Served To Kids
Marketers Must Rethink Mobile Search Content Served To Kids by Laurie Sullivan , Staff Writer @lauriesullivan, August 24, 2018 Some 54% of U.S. teens say they spend too much time on their cell phones. The report from the Pew Research Center, released this week, shows that 54% of teens admit to spending too much time on … Continue reading Marketers Must Rethink Mobile Search Content Served To Kids
These 5 Lessons I’ve Learned Will Make You Rethink How You Use LinkedIn
Spencer X. Smith — August 11, 2017 Follow @spencerXsays — August 11, 2017 If you’re interested in using social media to engage with your customers, you’ve probably spent some time memorizing some rules about when to post on each social network. Maybe you’ve studied a chart like this one: For LinkedIn, the traditional wisdom says … Continue reading These 5 Lessons I’ve Learned Will Make You Rethink How You Use LinkedIn
Personable is profitable: A case to rethink your content marketing strategy
Content marketing strategies are great for delivering information but often fail at really connecting with the reader. Columnist Jen Schrauben makes the case for incorporating friendlier, more authentic content into your overall strategy. Jen Schrauben on August 11, 2017 It’s no secret that a well thought out content marketing strategy can boost a brand’s … Continue reading Personable is profitable: A case to rethink your content marketing strategy
Got amazing content but no leads? 5 ways to rethink your paid strategy
Content marketing isn’t easy — especially if you don’t have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts. Todd Saunders on July 25, 2017 In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, … Continue reading Got amazing content but no leads? 5 ways to rethink your paid strategy
B2B CMOs and CIOs: It’s time to rethink data management
Effective data management is critical to B2B digital marketing success. Columnist Sonjoy Ganguly explains how implementing a rich, B2B-focused data structure and collaborating with the right strategic partners can make all the difference. Sonjoy Ganguly on June 1, 2017 In digital media and advertising, data management platforms (DMPs) have become an essential tool that “ingests, … Continue reading B2B CMOs and CIOs: It’s time to rethink data management
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