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Tag Archives: Rethinking

Rethinking media mix modeling for today’s complex consumer journey

Consumer Experience

Evolving media trends requires integrating emerging channels into MMM for holistic marketing insights. Angelina Eng on December 3, 2024     Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. … Continue reading Rethinking media mix modeling for today’s complex consumer journey →

Rethinking social networking with fediverse

Social Networking

Rethinking social networking with fediverse Deanna Ritchie / Nov 7, 2023   As more users seek a safer and more reliable online social networking experience, Mozilla, the technology company responsible for the Firefox browser and Pocket reader, has turned its attention to the “fediverse.” The fediverse is a collection of interconnected social networking apps communicating … Continue reading Rethinking social networking with fediverse →

Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes

TikTok

Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes by Laurie Sullivan , Staff Writer @lauriesullivan, October 5, 2023 Maybelline, which turns 108 this year, partnered with MTV and Paramount Brand Studio to create its first TikTok campaign targeting the Millennial consumer. The group created an offshoot of the iconic “My Super Sweet 16 TV” series called … Continue reading Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes →

Rethinking the marketing planning process for an agile world

Marketing Agility

How to ditch old, bad planning habits and adopt new ones more responsive to a fast-moving world. Giannina Rachetta on June 23, 2022 The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. To generate conversations within our industries around topics … Continue reading Rethinking the marketing planning process for an agile world →

Rethinking Viral Social Marketing Tactics

Social Media Marketing

Cody Barras November 23, 2021 Hello, welcome to the internet—a cold, unforgiving place where the dank memes are retweeted with glee, and the cringeworthy panderers are downvoted into submission. We’ve seen a lot of hype lately from the viral content marketing types about hopping on the hot trends and their efficacy for brands’ marketing efforts—articles … Continue reading Rethinking Viral Social Marketing Tactics →

Winning in Today’s Business World Requires Rethinking Operating Models

Business Effectiveness

Amit Patel October 19, 2021 Before the pandemic, businesses primarily operated with an in-person workforce that showed up to the office, attended in-person meetings, and traveled when necessary. While remote work was steadily increasing over time, only a small percentage of employees worked remotely prior to 2020. However, according to Global Workplace Analytics, 80% of … Continue reading Winning in Today’s Business World Requires Rethinking Operating Models →

Rethinking the Outsourcer Selection Process in the New Normal

Outsourcing

Kim Campbell August 25, 2020 Over the years, we’ve written many articles singing the praises of on-site visits with potential customer care outsourcers. We firmly believe that shaking hands with leadership and frontline agents, seeing capabilities in action, and experiencing the corporate culture first-hand are the intangible, immeasurable, yet essential final steps in evaluating and … Continue reading Rethinking the Outsourcer Selection Process in the New Normal →

Rethinking Reception Management Tools to Drive Productivity

Management Excellence

Chanakya Kyatham August 7, 2020 It is a proven fact that outdated technology makes workplace productivity suffer. One of the top priorities for businesses in the year 2020 was to use new and advanced technology to increase productivity. One of the foremost spaces that might be suffering due to outdated technology in a professional workplace … Continue reading Rethinking Reception Management Tools to Drive Productivity →

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