How To Stop Diminishing Returns In Performance Media by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2025 Ad fatigue, competition, and platform changes are making it more difficult to sustain performance. Taboola, a performance marketing company, released a report with Qualtrics, an experience management company, that explores key factors behind diminishing returns in paid social, … Continue reading How To Stop Diminishing Returns In Performance Media
Tag Archives: returns
How to balance customer experience and returns in ecommerce
With the right strategies, retailers can turn ecommerce returns into an opportunity for building lasting customer loyalty. Alicia Arnold on December 4, 2024 The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their … Continue reading How to balance customer experience and returns in ecommerce
Apple blog TUAW returns as an AI content farm
Apple blog TUAW returns as an AI content farm TUAW recently began publishing “new” content with the bylines of writers who haven’t worked there in more than a decade. karissa bell Wed, Jul 10, 2024 The Unofficial Apple Weblog (TUAW) has come back online nearly a decade after shutting down. But the once venerable … Continue reading Apple blog TUAW returns as an AI content farm
Microsoft joins OpenAI board as Sam Altman returns as CEO
Microsoft joins OpenAI board as Sam Altman returns as CEO The exec also explains why Quora’s CEO gets to stay on the board. Richard Lai Thu, Nov 30, 2023 OpenAI co-founder and CEO Sam Altman signing up for Worldcoin, a crypto project he co-founded, using an “Orb” iris scanner. (Sam Altman) Following Sam Altman’s … Continue reading Microsoft joins OpenAI board as Sam Altman returns as CEO
OpenAI’s board: Who are the 4 directors who fired Sam Altman, and will they stay if he returns?
By Chris Morris November 19, 2023 The abrupt dismissal of OpenAI CEO Sam Altman Friday stunned employees and investors alike. But the leadership battle at the leading generative artificial intelligence company is far from over, as reports have since come out that Altman could, in fact, return to the company—if a new board of … Continue reading OpenAI’s board: Who are the 4 directors who fired Sam Altman, and will they stay if he returns?
Bob Iger returns to Disney as CEO: Stock price soars, Wall Street cheers. Here’s what to know
By Michael Grothaus November 21, 2022 In one of the most unexpected business twists of the year, the Walt Disney Company announced late last night that former CEO Bob Iger is returning to lead the company once again as its chief executive officer, ousting Bob Chapek, Iger’s replacement, after only three years. The move … Continue reading Bob Iger returns to Disney as CEO: Stock price soars, Wall Street cheers. Here’s what to know
Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges
Marketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season. Chris Wood on July 12, 2022 Marketers are hoping Amazon’s annual Prime Day sales event will give them a preview of holiday sales strategies along with a snapshot of current online shopping trends. The event is back to … Continue reading Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges
Site Search Fixes To Reduce Massive Ecommerce Returns
Site Search Fixes To Reduce Massive Ecommerce Returns by Laurie Sullivan @lauriesullivan, April 15, 2022 Common search problems fueling the rapid growth of returns for retailers — specifically Amazon — are becoming a major issue for ecommerce brands. Amazon customers returned $761 billion of merchandise in 2021. For every $1 billion in sales, the average retailer … Continue reading Site Search Fixes To Reduce Massive Ecommerce Returns
Easy returns can enhance the customer experience
Timely delivery contributes to positive customer experience, but so does ease of return. Kim Davis on March 23, 2022 Spencer Kieboom is a man in love with what he does. “Reverse logistics is something I love — it’s so neglected,” he told us. “‘Return free in 90 days’ is a policy, not a solution, and … Continue reading Easy returns can enhance the customer experience
8 Low-Risk Investments With High Returns
Jeff Rose December 17, 2021 If you want to grow your money and build your wealth, you need to invest it. What if you don’t invest for the long-term? Well, you risk running out of money in retirement and struggling to cover your expenses later in life. Sadly, many working Americans today don’t invest their … Continue reading 8 Low-Risk Investments With High Returns