The new features include the ability to curate product lists and quickly tagging videos across creators’ entire library. Nicola Agius on April 10, 2024 YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. They are: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care. For … Continue reading YouTube adds new shopping features to increase seller revenue
LinkedIn Short-Form Video Feed – Will Revenue Sharing Come Next? by Laurie Sullivan , Staff Writer @lauriesullivan, March 28, 2024 Short-form video has hit the LinkedIn feed, following platforms like YouTube and TikTok in an effort to reach consumers and business professionals. The video format displays content in a TikTok-style, full-screen format, leaning into the broader vertical … Continue reading LinkedIn Short-Form Video Feed – Will Revenue Sharing Come Next?
March 28, 2024 Mental health care underutilization is a revenue problem Here are three things organizations can do to turn the situation around. BY Melissa Frieswick From the beginning of my career, I knew I wanted to help others. And for the people asking why I didn’t become a care provider, I did, in my … Continue reading Mental health care underutilization is a revenue problem
Microsoft’s Talisha Padgett shares her approach to infusing genAI across the customer journey in her keynote presentation at The MarTech Conference. Chris Wood on March 19, 2024 “Customer expectations will continue to grow year-over-year. How do we as marketers meet those expectations and set our brands apart?” asked Talisha Padgett, Microsoft’s general manager, martech platforms … Continue reading Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote
Don’t let a badly performed email frequency test cost you money. When done right, higher frequency can pay off with more revenue. Kath Pay on March 6, 2024 If you could increase your revenue from email just by sending messages more often, you’d do it, right? So, what’s stopping you from communicating more often? To … Continue reading Frequency testing: The key to unlocking more email revenue
The $2.3 billion deal will offer Walmart advertisers more ways to connect with potential customers. Nicola Agius on February 20, 2024 Walmart confirmed plans to buy TV marker Vizio for $ 2.3 billion. The retail giant hopes the deal will boost its ad business by leveraging Vizio’s SmartCast Operating System, which serves free ad-supported content … Continue reading Walmart buys TV maker Vizio to boost ad revenue
Maximizing Ad Revenue with Google Ads Audiences Ruud Hein | February 20th, 2024 Targeting the right audience is key to making your ads work well. Google Ads has a feature called Audiences that helps you do just that. It lets you send your ads to people who are most likely to be interested … Continue reading Maximizing Ad Revenue with Google Ads Audiences
Record Ad Revenue: How Yelp Reached $1.28B by Laurie Sullivan , Staff Writer @lauriesullivan, February 16, 2024 Yelp’s ad revenue increased by 13% to a record $1.28 billion in the final quarter of 2023. This year the company will focus on quality leads for advertisers — especially in the services category — to drive up revenue. … Continue reading Record Ad Revenue: How Yelp Reached $1.28B
Instacart cuts 250 jobs after reporting increased revenue That equals about seven percent of its workforce. Sarah Fielding Updated Thu, Feb 15, 2024 Dado Ruvic / reuters Another day, another layoff occuring in the tech world. Instacart, the popular grocery delivery and pick-up service has announced the termination of 250 employees — about seven percent … Continue reading Instacart cuts 250 jobs after reporting increased revenue
Google is giving greater focus and consideration to publishers and partners based on revenue streams they create for the company. AdSense has shifted to an eCPM payment model for publishers, and the company has vowed more support YouTube creators. MediaPost.com: Search & Performance Marketing Daily (10)
