Marchex Ties Revenue-Generating Conversations To Campaigns by Laurie Sullivan @lauriesullivan, November 25, 2020 Marchex has developed technology that ties revenue-generating conversations to specific marketing campaigns that generate them. The platform, Marchex Marketing Edge, aggregates conversational data across multiple communications channels such as phone calls, text, and chat, as well as the web forms that people … Continue reading Marchex Ties Revenue-Generating Conversations To Campaigns
Tag Archives: RevenueGenerating
Data-Driven Web Design: How to Convert Your Website Into a Revenue-Generating Machine
Dana Kachan — May 30, 2019 Follow @DanaKachan — May 30, 2019 Many websites are designed in the hopes that visitors will complete an action. To think that a website designed purely on aesthetics will “hopefully” convert sales is a quite tricky approach. Aesthetics are important. But if you do not approach web design with … Continue reading Data-Driven Web Design: How to Convert Your Website Into a Revenue-Generating Machine
How to set up a successful revenue-generating demand gen system
Some marketers hurtle headlong into gathering leads without considering the strategic framework surrounding the effort. Contributor Sweta Patel explains how to set up a system to maximize the quality and quantity of demand generation. Sweta Patel on June 19, 2017 Marketers are expected to focus on the bottom line, and measurement is key to … Continue reading How to set up a successful revenue-generating demand gen system
Revenue-Generating Website Design is Growth-Driven and Mobile-First
by Lara Berendt May 7, 2016May 7, 2016 If your business website looks outdated, serves up a confounding user experience, or—gasp!—isn’t responsive, you’ve probably got a redesign in the works. But the very words “website redesign” often elicit groans from employees. Many people associate them with a drawn-out, painful process yielding a new site that … Continue reading Revenue-Generating Website Design is Growth-Driven and Mobile-First
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