Tag Archives: Reverse

Dentsu Will Use AI To Reverse Engineer Entire Media-Planning Process

Dentsu Will Use AI To Reverse Engineer Entire Media-Planning Process by Laurie Sullivan , Staff Writer @lauriesullivan, August 12, 2024 AI supports processes ranging from the brief to audience development and planning, but with help from artificial intelligence (AI) Dentsu will do more. The company plans to re-engineer the media-planning process and allow its developers to … Continue reading Dentsu Will Use AI To Reverse Engineer Entire Media-Planning Process

Virgin Galactic reverse stock split: Shares tumble as space tourism company fights to stay listed on the NYSE

June 13, 2024 Virgin Galactic reverse stock split: Shares tumble as space tourism company fights to stay listed on the NYSE Richard Branson’s company has been trading in penny territory for some time, down significantly from a high of more than $55 a share in 2021. BY Tracy Brown Hamilton Virgin Galactic Holdings, the space tourism … Continue reading Virgin Galactic reverse stock split: Shares tumble as space tourism company fights to stay listed on the NYSE

Things Are Looking Up: Firm Offers Reverse Lookups For LinkedIn Accounts

Things Are Looking Up: Firm Offers Reverse Lookups For LinkedIn Accounts by Ray Schultz , Columnist, August 30, 2022 The old direct-marketing business had several schemes for finding B2B prospects. You could rent a list, do a reverse phone lookup and hope that the person was still at their job and wouldn’t be annoyed when … Continue reading Things Are Looking Up: Firm Offers Reverse Lookups For LinkedIn Accounts

Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend

Christine Alemany November 11, 2020 The 2020 Edelman Trust Barometer revealed a troubling reality for brands: Consumers do not think enterprises can be both ethical and competent. Rather than brands needing to work harder to prove consumers wrong, perhaps the real problem lies in how we define competency and success. With nearly 20 years of … Continue reading Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend

Finding the Perfect eCommerce Product Using Reverse Engineering

Nicole Blanckenberg — March 12, 2019 Follow @https://twitter.com/NicoleBlancken — March 12, 2019 Building a successful online business is about more than just finding a trending product. It’s about finding the perfect eCommerce product. Products that target the right audience, and are in line with your branding and your potential shoppers. One of the best ways … Continue reading Finding the Perfect eCommerce Product Using Reverse Engineering

It’s Time to Reverse Engineer Our Concept of “Thought Leadership”

Bob Apollo — March 20, 2017 Follow @bobapollo— March 20, 2017 Let’s face it, most so-called “thought leadership” is actually nothing of the sort. Much of it turns out to be a crude rehashing of already widely quoted statistics and crudely disguised product promotion. All-too-often, it does little or nothing to actually stimulate the reader … Continue reading It’s Time to Reverse Engineer Our Concept of “Thought Leadership”

User Behaviour Data: Increase Your Online Visibility With The Reverse SEO Technique

Fenja VilleumierNovember 4, 2015 If you love someone, set them free. If they come back they’re yours; if they don’t they never were, the saying goes. In other words, if you want sustainable and long-term results you have to bank on trust, mutual benefit and added value. You need to create an emotional bond in … Continue reading User Behaviour Data: Increase Your Online Visibility With The Reverse SEO Technique