Manish PatelAugust 23, 2015 What kind of imagery does the word “mentor” bring to your mind? You might be thinking of an older individual, someone with wisdom and experience etched on their face. A business revolutionary who takes junior-level employees under his or her wing to help strengthen the pioneers of tomorrow. That’s what I would think, … Continue reading When Leading Means Following: A Guide to Reverse Mentorship
Laurie Sullivan @lauriesullivan, (March 15, 2015) Big data reverse engineering provides an interesting concept for companies looking to confirm the demographics coming to a Web site. Sometimes we find that the 20-somethings a brand thought frequented their Web site are really grandparents, said Christine Bensen, SVP Media Strategy, iCrossing, at the MediaPost OMMA @SXSW conference Saturday. It … Continue reading Reverse Engineering Through Data To Find New Markets
