Tag Archives: Review

How to Objectively Review a Demand Generation Strategy

David Crane — January 8, 2018 Follow @davidfcrane— January 8, 2018 In 2017, CEB Insights reported that B2B brands that created a strong connection with their prospects experienced higher rates of consideration, purchase and willingness to pay a premium. This statement seems rather obvious. Yet, I’ve often witnessed firsthand how B2B marketers get so tied … Continue reading How to Objectively Review a Demand Generation Strategy

How to Bring Counterpart Redlines to the Law Department for Review

Jeanette Nyden — November 15, 2017 Follow @JeanetteNyden — November 15, 2017 Recently I received this email from a coaching client, who is a contract administrator on the buy-side. His concerns and my advice are applicable to sales-side contracting too. “How do I intelligently bring the contractor’s exceptions (to our master agreement) to the Law … Continue reading How to Bring Counterpart Redlines to the Law Department for Review