Michael Heller — August 30, 2017 — August 30, 2017 PatternPictures / Pixabay It’s easy enough to read article after article of performance review tips, tricks and advice, but the truth is every company and situation requires a different approach. Even if a new technique for better performance management is needed, the same tactic doesn’t … Continue reading 6 Effective Performance Review Examples from the Best Companies
Ali Robins — August 13, 2017 — August 13, 2017 Despite the annual review occurring only once a year, its looming presence has lasting, residual effects on employees’ day-to-day mentality. More often than not, it infects the culture of an organization. It generates a mindset in employees that dictates the way they work, focused on … Continue reading Why We Got Rid Of The Annual Review, For Good
Codrin Arsene — July 6, 2017 Follow @digitalpart — July 6, 2017 Kicking off your content strategy has never been easier: Searchmetrics Content Experience Review If you work in search engine optimization, you know there a lot of great tools to get a great SEO strategy in place quickly and efficiently. It’s also never a … Continue reading Kicking Off Your Content Strategy Has Never Been Easier: Searchmetrics Content Experience Review
Google recently released a website builder product for local businesses. Columnist Tony Edward dives in to see how it works and whether it’s worth your time. Tony Edward on June 28, 2017 Google officially launched its Website Builder within Google My Business in an effort to help small businesses easily and affordably create websites. This … Continue reading Google My Business website builder SEO review
Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds by Laurie Sullivan @lauriesullivan, May 22, 2017 Yelp has commissioned a survey from Nielsen, which argues that review sites drive higher conversions than search and social media. The survey of 2,000 U.S. adults, conducted late last year and released Monday, found that 92% of … Continue reading Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds
Denise DiMeglio — April 14, 2017 — April 14, 2017 There’s no understating the power of a well-written profile or a positive review of your gadget: Media endorsements can drive hundreds or even thousands of readers to your website and boost sales. For some tech companies, a public relations strategy can center on securing media … Continue reading 3 Product Review Strategies to Drive Media Coverage
Chris R. Campbell — April 3, 2017 Follow @chrisrcampbell— April 3, 2017 A few years ago, social networking giant Facebook began to allow users to post online reviews and ratings of local businesses. Since then, the volume of reviews on the site has rapidly increased, with more and more people using Facebook in the same … Continue reading This Online Review Site Has Captured the Attention of Consumers and Businesses (and It’s Not TripAdvisor)
Make Review Cultivation A Core Business Practice by Aaron Baar, Staff Writer, March 28, 2017 Managing a business is not an easy task. There are a million other things you could be doing: managing inventory, managing staff, managing everything, really. Cultivating customer reviews is probably very low on the list. But it shouldn’t be. “People … Continue reading Make Review Cultivation A Core Business Practice
Michael Heller — March 22, 2017 — March 22, 2017 Performance management is one of the biggest discussions among HR professionals right now. Annual performance reviews are being debated on how to transform them into something that serves both managers and employees. Many companies are deciding to ditch the annual review process, while others are … Continue reading Annual Performance Review Predictions for 2017
Columnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search marketers. Frederick Vallaeys on February 24, 2017 Doing PPC reporting right often involves some trade-offs between time and money. The perfect report takes a lot of time to build — time that could have … Continue reading A review of free PPC reporting solutions from Google
