Kaitlyn Hammond — February 3, 2017 — February 3, 2017 Offering employees perks is no new concept. Many companies offer great benefits, 401k options, and discounts on everyday purchases through employee rewards programs. For many companies offering perks to employees has been a major selling point when they aim to recruit some of the best … Continue reading Is Offering Unlimited Paid Time Off Right for Your Company? A Top 5 Pro and Con Review
Tag Archives: Review
Avoiding The Yelp Newbie Review Filter
Phillip Barnhart — January 31, 2017 Follow @pbarnhart— January 31, 2017 Great Yelp reviews can seem rare – even when you have lots of happy customers. So it can be incredibly frustrating when that glowing, well-written five-star Yelp review from a valued customer gets filtered into oblivion. If your business has been on Yelp for … Continue reading Avoiding The Yelp Newbie Review Filter
2016 in review: Insights for search marketers from Bing Ads
Columnist Christi Olson of Bing discusses some of the ways Bing Ads changed over the course of last year and looks at trends to see what’s ahead for 2017. Christi Olson on January 5, 2017 2016 marked another year of staggering growth in search as it continues to infuse our lives with more answers, … Continue reading 2016 in review: Insights for search marketers from Bing Ads
Website Review Checklist: Increase Visibility & Generate Leads
Debra Murphy — December 27, 2016 Follow @MasterfulMktg— December 27, 2016 The end of the calendar year is usually a good time to conduct a simple marketing review. As part of that review, take a hard look at your website to ensure it is an effective hub of all of your marketing efforts. Use the … Continue reading Website Review Checklist: Increase Visibility & Generate Leads
Link campaigns: Strategy development and review
Whether you’re planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month to review your link campaign strategy. Andrew Dennis on December 21, 2016 Link campaigns need strategy. Link building is a difficult, time-consuming process that doesn’t produce results overnight. However, … Continue reading Link campaigns: Strategy development and review
Lost Your Review Rich Snippet Stars in Google? Here’s Why.
John Lincoln — December 13, 2016 Follow @johnelincoln— December 13, 2016 You might have heard that Google recently updated the guidelines for rich snippet reviews. If you’re someone who includes marked-up reviews on your website, the changes could have a direct impact on your SEO efforts. Some people got new rich snippet reviews stars in … Continue reading Lost Your Review Rich Snippet Stars in Google? Here’s Why.
70% of consumers will leave a review for a business when asked
Want to get inside the minds of potential customers for your local business? Columnist Sherry Bonelli shares insights from BrightLocal’s annual Local Consumer Review Survey. Sherry Bonelli on November 15, 2016 at 1:30 pm A business’s online reputation is more important than ever. In fact, a company’s online reputation is fast becoming one of their … Continue reading 70% of consumers will leave a review for a business when asked
How to Get Around Google’s New Local Business Review Guidelines
By Garry Grant October 31st, 2016 On August 29th, 2016, Google significantly updated their requirements for adding review rich snippets to local business schema markup. The updated guidelines make it much more difficult for local businesses to use review rich snippets since all reviews must be directly produced by the website and can’t use a … Continue reading How to Get Around Google’s New Local Business Review Guidelines
Change of Seasons, Time To Review
Barry Roos — October 27, 2016 Follow @roosites— October 27, 2016 My clients often ask me how often should they be reviewing their website and social media campaigns. Well, being a web guy I look at my web properties all the time, every day. But I realize other people have other priorities, and running a … Continue reading Change of Seasons, Time To Review
Like This? Give It A Good Review
by Aaron Baar, Staff Writer, September 20, 2016 I recently had some work done around the house. The crew that came was efficient, courteous and competent. Two days after their visit, I received a follow-up call: Was I happy with the service? On a scale of one-to-10, how would I rate it? After giving generally … Continue reading Like This? Give It A Good Review