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Micah Lally — April 7, 2020 LinkedIn has proven itself as a great lead generation tool for businesses across the board. But, unlike most other social media platforms, you can’t just look at basic metrics in order to understand if your strategy is actually pulling its weight. For the full picture of your successes and … Continue reading 16 Metrics You Need to Focus on When Reviewing Your LinkedIn Analytics
Even seasoned marketers need to review the foundational elements of email marketing – acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes. Ryan Phelan on March 12, 2019 I spent some quality time recently with both clients and email marketers over the last few months, and it was great to get in … Continue reading Get your email marketing program back on track by reviewing the basics
By Bernadette Coleman May 13th, 2016 Having a powerful online presence is critical to success. The overwhelming majority of consumers turn to the Web before visiting a local business for the first time, and they are likely to compare pricing with a competitor’s while in store, on their mobile device. Showing up in these queries does … Continue reading Reviewing The Stats: The What, When & How of Consumer Search
by Scott Lambert December 31, 2015 Follow @xcellimarkDecember 31, 2015 Search engine optimization is one of the cornerstones of a comprehensive content marketing plan. High-quality content is also critical. SEO lends visibility and significance to your website’s content. If your content isn’t optimized, it’s virtually guaranteed to reach fewer prospects. That means fewer conversions, fewer … Continue reading Reviewing Your Current SEO Plan? Follow This 6 Step Checklist
Rick WhittingtonMay 25, 2015 We believe that every company in every industry deserves an effective, attractive website. To that end, we’d like to introduce a website critique that you can use to quickly assess your own website for weak spots. Here are the requirements we look for in a high-performing website. Feel free to use … Continue reading Reviewing Your Website: 12 Components of a Website Critique
Chris ReesJanuary 19, 2015 SigmaPro uses a five phase approach to developing a sustainable approach to performance improvement. Review – the Organisation to determine strengths, weakness and opportunities for improvement and establish the business case Align – thinking at senior level to ensure that there is support to take action Launch – the initiative by … Continue reading Reviewing the Business Case for Lean Six Sigma
