Tag Archives: Reviews

Most SMBs View Positive And Negative Reviews As Critical

Small Business

Most SMBs View Positive And Negative Reviews As Critical by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2019 Most consumers, like me, have become skeptical of online reviews, whether on the brand’s website or on third-party sites like Yelp, TripAdvisor, Facebook, Instagram, Google and others. It’s sometimes difficult to tell when customers are genuine about … Continue reading Most SMBs View Positive And Negative Reviews As Critical →

Consumers largely unaware of fake reviews problem on Amazon

Fake Reviews

Three-quarters of respondents indicated they “fully” or “somewhat” trusted Amazon reviews. Greg Sterling on April 8, 2019  Multiple sources have concluded Amazon has a growing fake-reviews problem. Yet the majority of consumers appear to be unaware of it, according to new consumer survey data from CPC Strategy (part of Elite SEM).  Majority trust Amazon reviews. The survey of … Continue reading Consumers largely unaware of fake reviews problem on Amazon →

Two months in, Facebook Attribution gets mixed reviews

Facebook

Some advertisers are gaining valuable insights from the tool since its release in November, but others aren’t as impressed. Amy Gesenhues on January 29, 2019 In November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the platform one step closer to capturing an overview … Continue reading Two months in, Facebook Attribution gets mixed reviews →

Read Your Reviews: Consumers Expect A Response, Study Shows

Reviews

Read Your Reviews: Consumers Expect A Response, Study Shows by Ray Schultz , Columnist, (November 20, 2018) Almost a fifth of small businesses ask consumers via email to review them, according to The Great Conversational Divide, a study by the Local Search Association, commissioned by SOCi.    Good move, although an even higher percentage don’t … Continue reading Read Your Reviews: Consumers Expect A Response, Study Shows →

Do Your Employees Believe Their Performance Reviews are Unfair? Here’s What You Can Do

Employee Satisfaction

Chris Lennon — October 22, 2018 — October 22, 2018 Most employees want an honest evaluation of what they do well and what they need to improve, but few employees believe performance reviews are objective. Recent research from Gallup shows that 71% of employees believe their performance reviews are unfair. With end-of-year reviews coming up, … Continue reading Do Your Employees Believe Their Performance Reviews are Unfair? Here’s What You Can Do →

Random Posts on