Tag Archives: Rewards

AdMob policy update: Indirect monetary items can be offered as rewards

Regulations

Marketers can now implement incentives like discounts, loyalty points, and complimentary shipping in their ad units to improve engagement. Nicola Agius on October 11, 2023 Google AdMob is updating its ads that offer reward policies to include indirect monetary items. From 31 October 2023, the Policies for Ads that Offer Rewards will become the Policies … Continue reading AdMob policy update: Indirect monetary items can be offered as rewards →

Google Core Algorithm Update Rewards High-Quality Pages

Google Algorithm

Google Core Algorithm Update Rewards High-Quality Pages by Laurie Sullivan , Staff Writer @lauriesullivan, October 9, 2023 Google began rolling out its third core algorithm update last week, but some search experts at agencies NP Digital and CSP are finding certain nuances driving changes. The Google October 2023 Broad Core Update was initiated on October 5, … Continue reading Google Core Algorithm Update Rewards High-Quality Pages →

Rakuten Sees Benefits From Inflation, Consumers Turning To Cash-Back Rewards

Economy Inflation

Rakuten Sees Benefits From Inflation, Consumers Turning To Cash-Back Rewards by Laurie Sullivan  @lauriesullivan, April 11, 2023 Cash-back apps make it easy for shoppers to earn rewards and for retailers to build relationships. Rakuten, which partners with thousands of stores, makes it free to join the program. Consumers can make an eligible purchase with the … Continue reading Rakuten Sees Benefits From Inflation, Consumers Turning To Cash-Back Rewards →

Salary and Career Survey shows big rewards for knowing marketing and machines

Career Evolution

Marketing and marketing operations are hot career options. Kim Davis on June 13, 2022 “Individuals who both ‘speak marketing’ and ‘speak machine’” — marketers and marketing technologists — “are worth their weight in gold.” So says Chief Martec Scott Brinker in his commentary on the results of the 2022 MarTech Salary and Career Survey. He … Continue reading Salary and Career Survey shows big rewards for knowing marketing and machines →

4 Ways To Renew Your Brand’s Experiential Rewards

Branding Engagement

4 Ways To Renew Your Brand’s Experiential Rewards by Barb Olson , February 25, 2022 The ripple effects of COVID-19 have changed how businesses attract and retain customers—and motivated many companies to change how they reward their loyal customers. Offering transactional rewards attracts customers initially, but then it’s imperative to create emotional connections that bond … Continue reading 4 Ways To Renew Your Brand’s Experiential Rewards →

A 4-Part Framework to Modernize Rewards and Recognition Programs

Loyalty Programs

Rachita Mehrishi March 19, 2021 The COVID-19 pandemic has forever changed how businesses deal with their employees. Indeed, many companies were questioning the sustainability of their HR strategies during 2020. During the health crisis, leading organizations found that enabling a technology-driven HR function has been the key to supporting their employees and progressing with business … Continue reading A 4-Part Framework to Modernize Rewards and Recognition Programs →

Digital Is All the Rage: Why Employee Rewards Must Include Digital Options In 2021

Employee Motivation

Theresa McEndree January 22, 2021 2020 is in the rearview mirror, and this new year gives each of us a much-needed, symbolic opportunity to hit “restart.” And, the same holds true for companies looking to move forward after last year’s business plans and carefully thought-out strategies were likely thrown out the window or revamped unexpectedly. … Continue reading Digital Is All the Rage: Why Employee Rewards Must Include Digital Options In 2021 →

Leveraging Your Rewards Program for COVID-19 Communication and Awareness

Business Protection

Vince Chiofolo — March 13, 2020 COVID-19, otherwise known as coronavirus, is having an impact. As such, organizations around the world are responding quickly by developing communication management plans to help inform their company constituents of the threats, needs, and risks associated with the pandemic. Here are a few key ways in which you can … Continue reading Leveraging Your Rewards Program for COVID-19 Communication and Awareness →

6 Tips: Renewing Enthusiasm in Your Long-Term Rewards Program

Loyalty Programs

Juan Ortiz — March 11, 2020 When you first launch a new partner incentives program, it may be easy to generate interest amongst them. After all, the novelty, the new challenge, and the chance to earn lucrative new rewards can be a powerful trifecta for creating enthusiasm among those selling your products. In many cases, … Continue reading 6 Tips: Renewing Enthusiasm in Your Long-Term Rewards Program →

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