Shanelle Mullin — January 27, 2017 — January 27, 2017 Here’s a common phrase that perhaps you’re familiar with: “Don’t raise your voice, improve your argument.” As an optimizer, you’re in the business of arguing. You’re constantly arguing with your visitors about whether they should leave their email or not, buy something or not. Improving … Continue reading Ancient Rhetoric for the Modern Persuader: How to Argue for Conversions →