Local businesses advertising on the platform can bring customers to their front door with programmatic placements and richer analytics that include real-time insights. Taylor Peterson on April 11, 2019 Waze announced Wednesday that its zero-speed takeover ad unit is now available programmatically via Google’s Display & Video 360 DSP. The Google-owned navigation app also said … Continue reading Waze enables programmatic inventory, to offer richer analytics with Google ad tech integrations
Facebook’s video metrics have been enhanced to give marketers insights into viewer performance on a day-by-day basis. Tamar Weinberg on March 24, 2016 Facebook is improving upon the video metrics feature it rolled out last month. In February, Facebook enhanced its video metric view with information on minutes viewed, 10-second views, whether videos were … Continue reading Facebook video metrics add richer day-by-day data
Larry KimSeptember 2, 2015 I’m constantly on the lookout for new tools, tips and tricks to make Google AdWords perform better for marketers. Recently, I learned that Google has added an awesome new feature to the Google Display Network – it will now automatically convert text ads to image ads! Earlier this week, we discovered … Continue reading Google Display Network Now Auto-Converts Text Ads into ‘Richer Text’ Image Ads
