Find out how you can weather the storm and unlock the power of your marketing technology while futureproofing your stack. Gene De Libero on November 1, 2022 Whether a glass half-full or half-empty person, you must admit it’s been a wild couple of years. To add to the usual list of challenges marketers and their … Continue reading How to avoid the martech black hole and ride the crest of change
Tag Archives: Ride
Uber partners with ADT so you can now call or text a safety agent during your ride
By Jessica Bursztynsky August 30, 2022 Uber is introducing a new slate of safety features to its app in an effort to ensure user safety. Riders can now contact a safety agent with ADT Security Services while using the Uber app, via call or text, to monitor the trip and reach out to 911 … Continue reading Uber partners with ADT so you can now call or text a safety agent during your ride
The Door’s Open but the Ride It Ain’t Free
Barry Roos February 25, 2021 This was a line from the Bruce Springsteen song “Thunder Road” many years ago. I thought of it this week in terms of my business and how it relates. The song talks about change and points out that although the door may be open there is a cost, nothing in … Continue reading The Door’s Open but the Ride It Ain’t Free
When Your Business Changes, Bringing Your Audience Along for the Ride
Lacy Boggs — May 7, 2018 Follow @blogspiration42 — May 7, 2018 This month, my baby turned seven, and my business turned six. A lot has changed since 2013: I don’t change diapers any more. I work while my baby is at school, instead of while she naps. I have six team members, instead of … Continue reading When Your Business Changes, Bringing Your Audience Along for the Ride
A Handy Guide to Ride the Social Wave for Your Business
Mitesh Patel — March 29, 2018 Follow @S_Analysts— March 29, 2018 “Social media is so fast moving, you’ve got to know how to keep up – or you’ll get left behind” With the number of social media platforms growing and algorithms constantly changing, it can be hard for businesses to keep up. Here we talk … Continue reading A Handy Guide to Ride the Social Wave for Your Business
15 ways to ride the audience wave
If you’re not taking advantage of the slew of targeting options available for audiences, you’re missing out. Columnist Kevin Lee shares 15 tools you should have in your targeting toolbox. Kevin Lee on November 9, 2017 Marketers universally think of audiences when buying media and advertising. In search marketing, however, audiences have traditionally been ignored … Continue reading 15 ways to ride the audience wave
The Facebook Ride: Turn, Twist and Hold On
by Jonathan Kudabeck January 2, 2016January 2, 2016 When you compare the slow-moving and methodical marketing platforms of print, radio and television with today’s rapidly-changing and unpredictable social media platforms, it’s like comparing the merry go round at your local state fair with the head-jerking twists and stomach-sinking plunges of the USA’s tallest roller coaster: … Continue reading The Facebook Ride: Turn, Twist and Hold On
Ride The Wave Of Poor Experience To New Possibility
Elinor StutzMay 24, 2015 The attitude of forging past obstacles is what sets the successful apart. It is the rare individual who never makes a poor choice or who enjoys good experiences 100 percent of the time. For the rest of us, we need an improved mindset for moving forward and getting past those events … Continue reading Ride The Wave Of Poor Experience To New Possibility
How To Hitch A Ride On The Buyer’s Journey
Gerry MoranJanuary 19, 2015 If you were a hitchhiker on the B2B highway, would customers pick you up? Or, would they stick their disapproving and down-turned thumb out? Many new prospects and consumers might consider you a traditional selling stranger – who will scare, bother and inundate them with unwelcome emails – and an unworthy … Continue reading How To Hitch A Ride On The Buyer’s Journey