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Tag Archives: RightRail

Facebook Says Redesigned Right-Rail Ads Are Performing Better

Ad Campaigns

Millward Brown eye-tracking test shows more people are noticing and reading the ads; Facebook reports advertisers are seeing higher conversion rates. Martin Beck on December 15, 2014   Last April, Facebook retooled its long-neglected right-rail ads, boosting their size and reducing the number of ads that appeared for desktop users. Today, the social network released … Continue reading Facebook Says Redesigned Right-Rail Ads Are Performing Better →

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