We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data democratization are redefining their roles. Greg Kihlstrom on April 15, 2025 Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the … Continue reading The strategic rise of the marketing analyst in the age of AI
April 07, 2025 What’s behind the rise in interim CEOs BY Stephanie Mehta Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If … Continue reading What’s behind the rise in interim CEOs
Where did these roles come from? What do they do? How do they do it? MarTechBot on February 17, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: … Continue reading What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?
YouTube Citations In Google AI Overviews Rise 25% by Laurie Sullivan , Staff Writer @lauriesullivan, February 13, 2025 YouTube turns 20 this year. Creators have moved from creating grainy videos to feature-length movies. People are doing more than watching YouTube content on their computers or phones. Neal Mohan, YouTube CEO, explained in a blog post how TV has … Continue reading YouTube Citations In Google AI Overviews Rise 25%
Investments In Connected Commerce, Tech Stacks Rise To $585B by Laurie Sullivan , Staff Writer @lauriesullivan, January 30, 2025 Online channels will completely overtake offline channels this year. Offline overall will decline by an estimated 5.5% year-over-year by the end of 2025, while online marketing spend will grow by 12.3% — with data, analytics and data … Continue reading Investments In Connected Commerce, Tech Stacks Rise To $585B
Reflect on the impact of AI on 2024 but also consider what comes next in 2025. Jay Mandel on December 30, 2024 As 2024 comes to a close, it’s impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models to bold proclamations … Continue reading Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025
July 20, 2024 How transit workers are coping with a rise in violent crime In New York, after a subway operator’s throat was slashed, a transit union began offering free relaxation, yoga, and meditation classes. BY Associated Press In a dimly lit room strung with fairy lights and ivy, transit workers file in and lie on … Continue reading How transit workers are coping with a rise in violent crime
AI Energy Demand: Google Carbon Rises Nearly 50% In 5 Years by Laurie Sullivan , Staff Writer @lauriesullivan, July 3, 2024 Pledges to reduce carbon emissions are contradictory to plans to invest in AI products. Google in 2021 shared plans to eliminate carbon emissions from its operations by 2030, but artificial intelligence (AI) infused in all … Continue reading AI Energy Demand: Google Carbon Emissions Rise Nearly 50% In 5 Years
June 21, 2024 Autodesk’s Dara Treseder on the rise of the ‘intention economy’ Treseder talks Cannes Lions and AI in advertising on the latest episode of the ‘Rapid Response’ podcast. BY Robert Safian When Elon Musk, Karlie Kloss, Travis Kelce, and a who’s-who of media, branding, and tech execs all converge, there’s plenty of buzz. From … Continue reading Autodesk’s Dara Treseder on the rise of the ‘intention economy’
June 12, 2024 Workplace loneliness is on the rise, especially among people working virtually For those suffering under the solitude of work, you’re not alone. BY Henry Chandonnet As technology further seeps its way into the workplace, from Zoom meetings to AI chat systems, it’s easy to feel lonely. For those suffering under the solitude of … Continue reading Workplace loneliness is on the rise, especially among people working virtually
