By Shirley Romig August 28, 2022 I have uncanny timing in switching industries right before a crisis. Over the past 20 years, I’ve learned that careers are like roller coasters: There will be highs and lows, and none of them are permanent. What shapes how we feel during this crazy ride is … Continue reading Why economic downturns are the ideal moments to take a risk
David DeCorte January 10, 2022 The words we used to describe something tend to reflect the way we think about the subject. For example, let’s say I’m walking down the street, and I see a rock lying on the sidewalk. If I describe that rock as a “loose chunk of gravel,” what image comes to … Continue reading What Slow Acceptance of Changing Terminology Suggests About Merchants’ Risk Management Response
Lisa Schwarz December 1, 2021 The more sales channels you open, the more customers you reach, the more sales you close. Seems like simple math. Yet, managing and servicing multiple revenue streams is not without challenges. The allure of a new revenue stream is understandable: added cash flow, more customers, and presence in new markets. … Continue reading How to Manage the Risk and Reward of New Revenue Streams
Laura Patterson September 16, 2021 Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. In each instance, a key concern was a strategy for mitigating risk of entry. While each person recognized there is always some degree the … Continue reading How to Lower Your Risk of Entering a New Market: One Good Idea
Is it worth risking reputation to reach a large audience? Is that audience human anyway? William Terdoslavich on August 18, 2021 Do you know where your clicks are coming from? Do you know where your ad is going?No one wants to see their product advertised on a web site pushing fake news, conspiracy theories or … Continue reading Balancing risk and reach: The brand safety dilemma
Arik Hanson July 7, 2021 Earlier this year, my son was talking about how much he wanted a membership at the Edina Life Time. Keep in mind, he’s 16 years old and the Edina Life Time is a Diamond Club, so it’s the most expensive of all the Life Time clubs. Needless to say, we … Continue reading The Power — and Risk — of the Personal Job Referral
Laura Patterson April 5, 2021 If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed, perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. It did for me. For us at VisionEdge Marketing, it continues to corroborate our … Continue reading How Technology Places CMOs at Risk of Losing Their Strategic Role
AJ Sunder March 12, 2021 When I first started responding to RFPs, few people were paying attention to RFP metrics. Sure, there were definitely some trailblazers who were measuring performance, analyzing wins and losses, and optimizing efficiency… but I certainly wasn’t one of them. For me, responding to RFPs was less of a process than … Continue reading How to Use RFP Metrics to Minimize Risk and Enhance Efficiency
Liz Armbruester February 4, 2021 US ecommerce growth jumped by more than 30% in 2020 — accelerating the rate of online shopping by two years. Due to the pandemic, businesses of all sizes were prompted to move their operations online and create new ways for their customers to shop. At the time, the shift to … Continue reading More eCommerce = More Tax Risk. What Your Business Can Do Now to Be Prepared
Arik Hanson January 8, 2021 You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. It was a response to Rep. Josh Hawley from Missouri around his stance on voting against the Electoral … Continue reading Learn From Walmart: 4 Social Media Governance Best Practices to Reduce Your Risk of “Going Viral” in a Bad Way
