Tag Archives: Risk

Making Risk Management Less Risky with Anticipation

Risk Management

Daniel Burrus — January 17, 2020 One of the central principles of the Anticipatory Organization Model is to move beyond the idea of mere competition. By that, I mean going past the idea of measuring your organization’s success and performance against others. Instead, set your own standards through transformational planning and ongoing innovation. In so … Continue reading Making Risk Management Less Risky with Anticipation →

CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust

Content Management

CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust by Laurie Sullivan  @lauriesullivan, December 10, 2019 As personal digital data — from financial records to facial recognition — floods corporate networks, brands must learn to keep data secure or risk losing customers. Although 57% of marketers believe that data security, privacy and … Continue reading CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust →

Brand safety: Balancing risk and opportunity for your organization

Risk Management

Using sentiment analysis to track your brand safety risk and dial your marketing and sales activity up or down as needed can help your business’ bottom line. Kristina Podnar on November 11, 2019  Imagine a seesaw with a flamingo on one side and a grizzly bear on another. How would you ever stabilize them? That … Continue reading Brand safety: Balancing risk and opportunity for your organization →

Taking the Risk to Evolve: Business Strategies to Live and Thrive By

Risk Management

Eric Allais — November 5, 2019 Follow @https://twitter.com/pathguide When you’re driving a car, riding a motorcycle, or even flying an airplane, it’s best to play it safe for you and your passengers. This same strategy, however, can hold a business back, whether its goal is a lifestyle business or one that seeks scale and significant … Continue reading Taking the Risk to Evolve: Business Strategies to Live and Thrive By →

Email Acquisition: How to Gain More Quality Addresses (and Offset Risk)

Email Marketing Optimization

FreshAddress Staff — September 20, 2019 — September 20, 2019 rawpixel / Pixabay We recently sat down with Chris Marriott, President & Founder of Marketing Democracy, to chat about email acquisition, why it’s important to marketers, and how to get it right. How focused should marketers be on email acquisition and why? As we head … Continue reading Email Acquisition: How to Gain More Quality Addresses (and Offset Risk) →

How to Cut Your Company’s Payment Fraud Risk

Risk Management

Manish Vrishaketu — September 16, 2019 Follow @tipalti — September 16, 2019 As companies continue to invest in heavily amping up their security measures, fraudsters are shifting their aim — now targeting business’s less-secure alternative payment methods. A record-breaking 82% of organizations became victims of payment fraud in 2018, according to the Association for Financial … Continue reading How to Cut Your Company’s Payment Fraud Risk →

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