Janet Church — June 9, 2017 Follow @JanetChurch— June 9, 2017 PublicDomainPictures / Pixabay Corporations spend millions of dollars a year to increase their visibility and mindshare on social media. However, there are times when companies stand out on social media for all of the wrong reasons. Some notorious examples spring to mind: The numerous … Continue reading Why Social Media Risk Management is About More than Handling a PR Crisis
Mark Miller — May 30, 2017 Follow @MMtwopointfive— May 30, 2017 Say you needed to hire a new senior marketing executive for your business, and you need to do it fast. This is a pivotal moment for your business; choosing a top marketing leader with the right skills and leadership can completely transform your organization … Continue reading How to Mitigate Your Risk in Hiring Your Next CMO or Senior Marketing Executive
Jim Haudan — April 17, 2017 Follow @jhaudan— April 17, 2017 Nearly 67% of American employees can name at least one thing that would prevent them from taking any kind of risk at work. Some say they don’t have enough support from managers or leaders, others are afraid of mistakes or failure may result in, … Continue reading The 4 Principles of Risk Taking—Why and How You Should Foster a Culture of Risk Taking
Amy Campbell — March 22, 2017 — March 22, 2017 What’s happening with Wendy’s Twitter? Wendy’s kicked off 2017 with a bold move. After a Twitter user challenged the age-old tagline that Wendy’s beef is fresh and never frozen, the fast food chain shifted the tone of its replies from friendly to sassy with one … Continue reading Being Wendy’s: the Risk and Reward of Going Rogue on Social Media
Don’t try to hide or exaggerate the facts. Columnist Rachel Lindteigen says content marketers will be rewarded if they offer their consumers content that’s honest and relevant. Rachel Lindteigen on February 3, 2017 A new term popped up recently, and it’s a dangerous one for marketers. Kellyanne Conway, counselor to our new president, introduced … Continue reading Don’t risk your business and consumer relationship over ‘alternative facts’
by Ken Sterling Follow @ken_sterlingSeptember 13, 2016 In the business world, there are plenty of ways to take a chance without putting yourself on the chopping block. For many would-be entrepreneurs, the CEOs of major companies have become mythical figures — like Bill Gates, who risked it all by dropping out of school to pursue … Continue reading Taking the Risk Out of Risk-Taking
by Sandra Wrobel-Konior Follow @sandriczAugust 21, 2016 Every business owner who sells products or services needs to know what is a risk management in payments. And there’s even more: they need to understand the risk. Providing an excellent customer experience and committing tо thе duties оf fraud mitigation bесоmе a daily struggle fоr mаnу companies, … Continue reading What is the Risk Management in Payments?
How do you avoid getting on the dreaded blacklist? There’s no stop-gap solution, but columnist Scott Heimes outlines some best practices to help your emails reach inboxes. Scott Heimes on June 23, 2016 at 10:20 am Email marketers inevitably risk ending up on blacklists during email campaigns. But there are ways to reduce your chances … Continue reading How to reduce the risk of getting email blacklisted
by Harry Rollason June 21, 2016June 21, 2016 As we all know, we are living in a digital world. A defining characteristic of this digital transformation is the technology we are seeing everywhere, most obviously, in the social realm. Even if we are not immersed in the technology industry, we can’t ignore how social media … Continue reading Social Media Risk Management: How to Evaluate your Liability Before it’s Too Late
by Olivia Mccollum March 3, 2016March 3, 2016 There isn’t a single part of our lives the Internet hasn’t reached. Like a spider web, our digital world has grown and clung to most traditional practices. Our culture, economy and society as a whole have all migrated online – whether for better or worse, we can’t … Continue reading More Than Just a Gut Feeling: Using Sentiment Analysis in Risk Management
