Tag Archives: Risks

Real Story on MarTech: Sometimes the biggest vendors carry the biggest risks

But many smaller vendors are betting their lives on a single offering. Tony Byrne on July 15, 2021 at 11:54 am In 2019 when IBM suddenly let go of nearly all its martech portfolio, I joked that it reversed an ancient adage: while perhaps “no one ever got fired for recommending Big Blue,” it turns … Continue reading Real Story on MarTech: Sometimes the biggest vendors carry the biggest risks

Why Do Smart People Deny Serious Risks? (And What to Do About It)

Gleb Tsipursky May 4, 2021 When a threat seems clear to you, it’s hard to believe others will deny it. Yet smart people deny serious risks, even obvious ones, all the time. A case in point example comes from my experience helping a mid-size regional insurance company conduct a strategic pivot to thrive in the … Continue reading Why Do Smart People Deny Serious Risks? (And What to Do About It)

Risks Can and Should Be Calculated. Here’s the Formula.

Daniel Burrus February 12, 2021 Learning to become anticipatory versus being agile and reactionary will prove to be far more effective in helping you think exponentially, skip your biggest problems with ease, and ultimately envision and bring to life amazing new ideas with the confidence that certainty provides. Evolve with Anticipation At first glance, it’s … Continue reading Risks Can and Should Be Calculated. Here’s the Formula.

Employee Ownership Risks: Don’t Let Them “Make Partner” Until You Answer These 19 Questions

Karl Sakas February 11, 2021 Employee ownership can be risky: Answer these 19 questions before you share equity During Executive Coaching, an agency owner asked me: “As we shift from ‘fun agency’ to more of a ‘professional firm,’ I wonder if we should establish some kind of structure for there to be Partners within the … Continue reading Employee Ownership Risks: Don’t Let Them “Make Partner” Until You Answer These 19 Questions

Mitigating Social Media Risks During Company Layoffs

Chip Roberson August 7, 2020 The Coronavirus/Covid-19 pandemic has triggered a series of events which has destabilized markets and is affecting businesses, large and small, globally. Corporate furloughs have turned to layoffs and corporations are developing long-term plans to not only make it through the pandemic, but make it through a recession. Mitigating social media … Continue reading Mitigating Social Media Risks During Company Layoffs

Remote Work Risks for Small Businesses [Infographic]

Paul Lipman — April 21, 2020 In the wake of COVID-19, cybercriminals have been quick to exploit the sudden increase in remote workers. Haphazard, makeshift or non-existent cybersecurity has left many businesses unprotected. However, small businesses are particularly underprepared for the abrupt shift. Cybersecurity is often low priority for small and medium businesses who need … Continue reading Remote Work Risks for Small Businesses [Infographic]

How evolving risks and consumer distrust will shape digital marketing in 2020

Managing affiliates, Amazon product search and Google Shopping should be carefully managed to protect your brand in the coming year. Dave Naffziger on January 31, 2020 Against a backdrop where competition is as fierce as it’s ever been, digital marketing teams are increasingly seeking out new strategies to drive awareness and brand engagement. Brands are … Continue reading How evolving risks and consumer distrust will shape digital marketing in 2020