The US lays out a road safety plan that will see cars ‘talk’ to each other Vehicle-to-everything tech could prevent hundreds of thousands of crashes, advocates say. kris holt Sat, Aug 17, 2024 ASSOCIATED PRESS The US Department of Transportation has laid out a nationwide road safety plan [PDF] that will lead … Continue reading The US lays out a road safety plan that will see cars ‘talk’ to each other
Summer Rerun: Mass Personalization: Walgreens’ Road to Customer-Level Marketing by Steve Smith , Staff Writer @popeyesm, September 2, 2022 The pandemic lockdowns forced many traditional retailers to double down on ecommerce and omnichannel marketing…no, really, this time. In many ways, Walgreens was already there. The brand had in place a robust, well-personalized digital channel for their … Continue reading Summer Rerun: Mass Personalization: Walgreens’ Road to Customer-Level Marketing
Online Advertising Braces For Rocky Road by Laurie Sullivan @lauriesullivan, June 13, 2022 Federal Reserve officials signaled plans Monday to consider a larger-than-expected 0.75-percentage-point interest-rate hike at their meeting this week, despite Federal Reserve Chairman Jerome Powell’s attempt to avoid surprising markets and argument that the central bank can achieve its goals of tightening policy by shaping market … Continue reading Online Advertising Braces For Rocky Road
The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester by Laurie Sullivan , Staff Writer @lauriesullivan, December 14, 2020 Chatbots and virtual assistants (VAs) can help B2B companies close the gap, as buyers seek content delivered primarily through vendor websites and search engines. It’s a pretty forgone conclusion, especially as it becomes more difficult … Continue reading The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester
Laura Krajewski — January 31, 2020 Business is all about competition. Today, the big player in that competition is customer experience. A survey by Harris Interactive found that a quarter of U.S. adults don’t feel loyalty toward any type of brand. And, 56% of those surveyed said they’d be at least somewhat likely to switch … Continue reading The Road to Deploying a Call Center System Doesn’t Have to be Bumpy: 4 Essential Steps Toward a Smoother Transition with New Tech
Katie Sweet — April 4, 2018 Follow @misskatiehrdy — April 4, 2018 With so much buzz around “personalization” these days, it can be tough to find the best approach to actually getting started. How do you set your goals? Should you use rules or machine-learning algorithms? What data sources do you need? What channels should … Continue reading The Road to Successful Personalization [Infographic]
Having the right tools in your martech stack is essential for personalization in marketing. But columnist Nick Iyengar says be sure you don’t overlook some non-technical factors that will improve your organization’s personalization efforts. Nick Iyengar on September 13, 2017 Personalization is all the rage in digital marketing these days, and with good reason. … Continue reading A marketing road map for personalization
Courtney Abud — March 6, 2017 — March 6, 2017 So you’ve decided to build an email nurture. That’s great! Whether it’s part of an awareness campaign, a follow-up from an assessment or an attempt to turn a sale, an email nurture is a great way to deliver relevant information to prospects and customers. But … Continue reading Message Maps 101: A Quick Guide to Creating the Perfect Nurture Road Map
Chris Abraham — February 13, 2017 Follow @chrisabraham— February 13, 2017 Will taking a side and taking a stand benefit your business and brand or will it destroy you? Of course it depends on your client base. Do you make artisanal kim chi-making kits on Etsy? You could pander to your base as a marketing … Continue reading There’s Nothing in the Middle of the Road But Yellow Stripes and Dead Armadillos
By Sharon Hurley Hall October 4th, 2016 Evergreen content is often touted as the holy grail of content marketing. That’s because it’s content that continues to be relevant and brings traffic and attention year in, year out. But many people wonder how easy it is to create evergreen content and whether it is even possible to … Continue reading A Road Map To Evergreen Content
