We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems. Jason Barnard on December 16, 2024 The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up. Here’s a 13-point roadmap to help you deal with changes caused by AI technologies. These include large language models, knowledge … Continue reading The 13-point roadmap for thriving in the age of AI search
Key trends, lessons and strategies to help you navigate the exciting future of AI-powered content creation and stay ahead of the curve. Lisa Peyton on September 6, 2024 We’ve come to the end of my series, “Decoding generative AI: A marketer’s guide to text-based and visual AI content.” Because this series focused on generative … Continue reading The AI-powered marketer’s roadmap to the future of content
Find out why maturing your martech stack is crucial for long-term success and how to do it with documentation and strategic planning. Steve Petersen on July 15, 2024 Maturing a martech stack is a critical yet often overlooked aspect of marketing technology management. While marketers frequently focus on executing immediate projects, their technology … Continue reading A roadmap to martech stack maturity
New AI frameworks hint at Apple’s generative AI roadmap Radek Zielinski / Last Updated: Dec 6, 2023 Apple Inc. has quietly released new machine learning frameworks and model libraries, MLX and MLX Data, signaling a growing interest in pursuing generative AI applications, according to a recent The Verge report. The releases come as a … Continue reading New AI frameworks hint at Apple’s generative AI roadmap
A practical framework for C-suite leaders looking to drive collaboration, build trust and leverage data within their organizations. Gene De Libero on November 17, 2023 Collaboration is key for C-suite leaders looking to drive business impact. However, lingering departmental silos can limit the potential of partnerships across the executive team. A marketing organization’s growth often … Continue reading Unifying the C-suite: A roadmap for CMO-CTO partnerships
With the November 1 Drupal 9 end-of-life deadline behind us, this article offers Chief Marketing Officers practical guidance on the Drupal 10 upgrade process. Gene De Libero on November 10, 2023 The recent security advisory from Drupal.org is clear: “Drupal 9 is end-of-life as of November 1, 2023. There will be no further development, security … Continue reading Destination Drupal 10: A CMO’s roadmap for upgrade success
The global brand is breaking down silos and unifying data in order to gain better engagement and grow customer lifetime value. Chris Wood on August 3, 2023 Global home appliances company Electrolux owns over 70 brands, including Frigidaire and AEG. They sell approximately 60 million household products in around 120 markets. With an organization of … Continue reading Electrolux’s data and analytics roadmap to improved customer experience
Adthena Pivots Roadmap To Match Brands’ Economic Challenges by Laurie Sullivan @lauriesullivan, February 3, 2023 Adthena has made a pivot in its plans to support brands as more are making efforts to save money and gain a higher return on ad spend. “We’ve pivoted the product roadmap hard to match the macro climate environment,” Ashley … Continue reading Adthena Pivots Roadmap To Match Brands’ Economic Challenges
The retailer discusses identity challenges and how to align teams and technology to overcome them. Chris Wood on January 31, 2023 As a national retailer, Big Lots faces challenges that affect many other brands and competitors due to the changing identity landscape and rising customer expectations. To deliver relevant customer experiences, they decided to put … Continue reading Big Lots’ approach to building an identity roadmap
The retail giant lays out their vision for connecting advertisers with the 90% of American households that shop Walmart. Chris Wood on March 31, 2022 In this week’s earnings call, Walmart discussed its global ad business and later expanded on how Walmart Connect aims at connecting advertisers with its customers through omnichannel engagement. Why we … Continue reading Walmart’s omnichannel roadmap for Walmart Connect
