Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid search account. Megan Taggart on June 29, 2018   Pay-per-click (PPC) practitioners with mediocre skills simply maintain accounts. Average practitioners step up the game a little by optimizing accounts. The truly effective pro, however, has … Continue reading How to create an ROI-based management approach for paid search success →