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Tag Archives: Roku’s

Analyst Warns Roku’s Premium Ad Prices Could Be Impacted By Increased Competition

Advertisement Industry

Analyst Warns Roku’s Premium Ad Prices Could Be Impacted By Increased Competition by Wayne Friedman , August 2, 2022 Roku could see lower premium ad prices due to rising competition from alternative digital media players, Pivotal Research Group securities analyst Jeffrey Wlodarczak writes in a new report sent to investors. While the competition likely includes … Continue reading Analyst Warns Roku’s Premium Ad Prices Could Be Impacted By Increased Competition →

Roku’s Vision Of Personalization And The Future Of First-Party Data

Data Protection

Roku’s Vision Of Personalization And The Future Of First-Party Data by Laurie Sullivan  @lauriesullivan, July 24, 2022 Brad Murphy, head of performance advertising at Roku, found a service where he could submit personal information about experiences with his wife that the marketplace uses to create a custom song, which he presented to his wife as … Continue reading Roku’s Vision Of Personalization And The Future Of First-Party Data →

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