Tag Archives: Role

Role of a marketing technology manager: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Understanding the role of a martech manager and how to hire one. MarTechBot on September 23, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model … Continue reading Role of a marketing technology manager: Best of the MarTechBot →

Etsy will now tell you what role a seller had in a product’s creation

Product Management

July 09, 2024 Etsy will now tell you what role a seller had in a product’s creation The online marketplace is requiring all items to be listed as either “made by a seller,” “designed by a seller,” “sourced by a seller,” or “handpicked by a seller.” BY Jessica Bursztynsky Etsy is adding news tags to products … Continue reading Etsy will now tell you what role a seller had in a product’s creation →

Silicon Valley Community Foundation CEO talks about tech philanthropy’s role in politics

Silicon Valley

June 26, 2024 Silicon Valley Community Foundation CEO talks about tech philanthropy’s role in politics The foundation doesn’t comment on specific donors or donations, but its reported grants reveal its clients include some of the wealthiest and most powerful people in Silicon Valley. BY Associated Press Nicole Taylor has an insider’s view of philanthropic trends from … Continue reading Silicon Valley Community Foundation CEO talks about tech philanthropy’s role in politics →

Why a leadership role may not be right for you

Leadership Skills

May 15, 2024 Why a leadership role may not be right for you We’re taught to aspire to work in management. But here’s why a leadership role might be wrong for you. BY Art Markman Modern business culture tries to motivate people for success. The plot arc of a successful career involves promotions, raises, increases in … Continue reading Why a leadership role may not be right for you →

5 strategies to save you when you’re failing in a new role

Career Development

By Harrison Monarth January 31, 2024 A senior executive I was coaching came to one of our sessions shortly after having had a tense conversation with a direct report, whose performance consistently failed to meet expectations, and who, according to her, wasn’t learning or improving in their new role. “It’s been four months,” she said. … Continue reading 5 strategies to save you when you’re failing in a new role →

The role of governance: Successful customer journey operations

Governance

The right governance structure is critical to creating, managing, and improving the customer experience utilizing tools like customer journey orchestration. Greg Kihlstrom on October 10, 2023 The first article in this three-part series was “Collaboration across people, processes, data and platforms.” Creating a compelling and rewarding customer experience is top of mind for most brands … Continue reading The role of governance: Successful customer journey operations →

The Intersection of SEO and IoT: The Role of SEO in Promoting IoT Devices

IOT Development

The Intersection of SEO and IoT: The Role of SEO in Promoting IoT Devices Jaya Iyer / Sep 15, 2023 The rapid adoption of Internet-of-Things (IoT) devices globally and across every sector is changing how we search and share information. IoT devices go beyond just personal technology like smartphones and computers. They include smart … Continue reading The Intersection of SEO and IoT: The Role of SEO in Promoting IoT Devices →

Rivals Google, Microsoft Expand On Role Of Generative AI At Events

AI Marketing Tools

Rivals Google, Microsoft Expand On Role Of Generative AI At Events by Laurie Sullivan , Staff Writer @lauriesullivan, May 23, 2023 Google and Microsoft held separate events on Tuesday focusing on artificial intelligence (AI) and large language models (LLM). While Google focused its message on marketing at Marketing Live, Microsoft focused its messaging on technology for … Continue reading Rivals Google, Microsoft Expand On Role Of Generative AI At Events →

3 ways to rethink content’s role in your B2B GTM strategy

B2B Success

Ride the AI wave to improve your content marketing strategy. Show your execs and team how to create real value and meaningful experiences. Scott Vaughan on March 7, 2023 ChatGPT and generative AI’s increasing capabilities are putting a spotlight on content. Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. … Continue reading 3 ways to rethink content’s role in your B2B GTM strategy →

The role of modern marketing in carbon reduction

Marketing Tools

By scaling supplier engagement with compelling content and powerful martech, marketers can help reduce carbon emissions in the supply chain. Spence Darrington on November 3, 2022 Dear Procurement, Sustainability and Marketing: You’ve passed each other in the hall (virtual or otherwise) from time to time, giving a head nod and mumbling a casual “hey.” But … Continue reading The role of modern marketing in carbon reduction →