We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns. Anu Adegbola on December 27, 2024 Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Tracking reach and frequency across campaigns has been a … Continue reading Google Ads rolls out Brand Report for enhanced advertiser insights
Google’s organized search results will now let you see content and perspectives from all around the web, including articles, videos, forums and more. Barry Schwartz on October 7, 2024 Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search … Continue reading Google rolls out new AI-organized search results, AI Overview links
Mobile Rolls: Reliance On Ads Increasing by Laurie Sullivan , Staff Writer @lauriesullivan, September 26, 2024 AppLovin hit an all-time-high stock price on Wednesday, reaching $130.60 per share at the end of the trading day. The company rose $69.71 in the past 52 weeks based on its success. Macquarie raised the firm’s price target from $115 … Continue reading Mobile Rolls: Reliance On Ads Increasing
One new feature is designed to increase ad engagement and rankings, while the other provides greater budget controls. Anu Adegbola on August 9, 2024 Google unveiled new features for Local Services Ads (LSA) this week. One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending. … Continue reading Google rolls out new features for Local Service Ads
Identity resolution plays an important role in proving RMN value while remaining transparent and privacy-compliant. Chris Wood on August 1, 2024 This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is … Continue reading Experian rolls out retail media network solution
Meta rolls back restrictions on Trump’s Facebook and Instagram accounts The social media giant says it decided to lift the guardrails so both presidential candidates could speak equally on its platforms. danny gallagher Updated Sat, Jul 13, 2024 The Washington Post via Getty Images Meta, the parent company of social media platforms such … Continue reading Meta rolls back restrictions on Trump’s Facebook and Instagram accounts
Current and upcoming tools in Ads Manager’s Advantage+ creative suite aim to cut down on creative production time for scaled-up campaigns. Chris Wood on May 7, 2024 Today, Meta introduced new genAI-powered features allowing advertisers to automate the creation of text and images in ads on the company’s social platforms. New tools and … Continue reading Meta rolls out genAI features for advertisers
Reddit Rolls Out Dynamic Product Ads Beta, First New Ad Option Since IPO by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2024 Reddit will likely step up the creation of new advertising services since going through an initial public offering (IPO) in March. In public beta, the company on Wednesday released Dynamic Product Ads, the … Continue reading Reddit Rolls Out Dynamic Product Ads Beta, First New Ad Option Since IPO
Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions. Nicola Agius on March 12, 2024 Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more advertises access to Copilot as it continues to collect data, test, optimize and work … Continue reading Microsoft rolls out Copilot AI to more advertisers
Called Marketing Cloud Growth, the new edition is designed around tasks that small businesses lack the people and resources to take on. Constantine von Hoffman on February 20, 2024 Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses. With help from AI, this edition makes it easy for … Continue reading Salesforce rolls out new edition of Marketing Cloud for small businesses
