Problems demonstrating marketing ROI? Think about company performance rather than marketing performance and reconsider your metrics. Shiv Gupta on May 14, 2024 Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating … Continue reading The marketing ROI problem has its roots in marketing culture
How does the new Agile Marketing Navigator differ from traditional agile frameworks like Scrum and Kanban? Kim Davis on May 24, 2022 “Agile marketing transformations are not going well,” admitted Stacey Ackerman, MarTech contributor and agile coach. “We needed something built by marketers, for marketers, in a language that makes sense to marketers.” “Agile,” in … Continue reading Freeing agile marketing from its software development roots
Mayank Pratap — February 25, 2020 Tapping the Essence of Our Cultural Basics They say “The deeper the roots, the greater the fruits”. I couldn’t agree more! With the newer innovations that are re-shaping the world of entrepreneurship, the teachings that our rich culture carry in store for us are getting sidelined. Entrepreneurship is more … Continue reading How Cultural Roots can Sharpen your Entrepreneurial Skills?
Brian WallaceAugust 19, 2015 Modernization has made shipping easy—and easy to take for granted. With a blink of an eye and a click of a mouse, a blouse handmade in Japan can make its way to a clothing store in suburban Iowa in less than a week. Exchanging goods from one country to another has … Continue reading Modern Shipping Has Its Roots In The Ancient World
