Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1% by Laurie Sullivan , Staff Writer @lauriesullivan, April 29, 2024 The cost per click (CPC) on Google ads continues to rise — up 13% year-on-year in the first quarter of 2024 compared with 9% YoY in Q4 2023. The change has mostly been influenced by … Continue reading Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1%
CPC Report Shows Where Ad Costs Rose And Fell by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2024 Pacvue’s Q1 2024 report examines fluctuating ad costs across platforms from Amazon to Instacart to Walmart during the first quarter of 2024, drawing on insights from thousands of advertisers. It shows how retail media continues to chip … Continue reading CPC Report Shows Where Ad Costs Fell And Rose
Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe by Laurie Sullivan @lauriesullivan, August 8, 2023 Online prices in July 2023 fell 1.6% year-over-year (YoY), marking the eleventh consecutive month of YoY price decreases, according to the Adobe Digital Price Index (DPI). Prices fell for 11 of the 18 categories tracked by Adobe … Continue reading Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe
Webfare: Online Traffic Leapt On Black Friday, Orders Up 5% by Ray Schultz , Columnist, November 28, 2022 Consumers rushed online to do their holiday shopping on Black Friday. Site traffic was up 11% YoY, and 124% from a typical day in 2022, according to the Retail Marketing Insights Report, a study by Bluecore. The … Continue reading Webfare: Online Traffic Leaped On Black Friday, And Sales Rose
Google Ads Cost Per Lead Rose For 91% Of Industries Analyzed by Laurie Sullivan @lauriesullivan, November 14, 2022 The cost per lead has increased significantly, with 21 of 23 industries seeing an increase year-over-year. The average overall increase — 19% — is significantly higher than last year’s increase of 5%, in contrast to 2020’s decrease of … Continue reading Google Ad Cost Per Lead Rose For 91% Of Industries Analyzed
Paid-Search Spending Rose 5% In September by Laurie Sullivan , Staff Writer @lauriesullivan, October 7, 2022 Marketers spent more on paid search advertising in September compared with August, according to data released this week. Skai regularly releases data tracking the amount its clients spend on a monthly basis, along with the cost for clicks (CPCs) on … Continue reading Paid-Search Spending Rose 5% In September
By Michael Grothaus March 24, 2022 The federal minimum wage in the United States has not risen since 2009. It was set at $7.25 an hour that year, and remains so today in 2022. Wall Street bonuses, on the other hand, have risen steadily. And now a report from Inequality.org shows that if the federal … Continue reading The minimum wage would be $61.75 an hour if it rose at the same pace as Wall Street bonuses
Debit Vs. Credit Card Spending Rose During Holidays For COVID Lockdown Categories by Laurie Sullivan , Staff Writer @lauriesullivan, January 28, 2022 Despite supply-chain slowdowns and record out-of-stock warnings during the 2021 holiday season, U.S. consumer spending on credit and debit cards from the week of Thanksgiving through the week of Christmas for 2021 rose 22%, … Continue reading Debit Vs. Credit Card Spending Rose During Holidays For COVID Lockdown Categories
Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers’ by Laurie Sullivan @lauriesullivan, February 9, 2021 Changes in the health and fitness rocked the industry in 2020, prompting more consumers to buy home fitness equipment. The fitness industry, worth $94 billion in 2018, according to The International Health, Racquet & Sportsclub Association, had to adapt … Continue reading Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers
Affiliate New Customer Revenue Rose 45% In Q2 2018 by Laurie Sullivan @lauriesullivan, September 28, 2018 Easter, Mother’s Day, Memorial Day and back-to-school all provide opportunities to grow affiliate marketing programs, but opportunities for marketers and brands increase heading into the end-of-year holiday season. Acceleration Partners, a global performance marketing agency, released the results of … Continue reading Affiliate New Customer Revenue Rose 45% In Q2 2018
