by Katherine Buchholz March 24, 2016March 24, 2016 In the second installment of our “What Is Pay-Per-Call Technology?” series I’m going to follow up our discussion of call attribution for performance marketers and talk about how networks use contextual call routing to optimize their pay-per-call campaigns. To get the most out of pay-per-call marketing, performance … Continue reading Optimizing Pay-Per-Call Campaigns With Contextual Call Routing →