Samuel Ebanja July 1, 2021 “Any observed statistical regularity will tend to collapse once pressure is placed upon it for control purposes” THAT is Goodhart’s law…and before I’d ever heard of it, it had already torpedoed my startup, threatening to sink it beneath the waves. Charles Goodman is a world renowned theorist of monetary policy … Continue reading Goodhart’s Law May Be Ruining Your Business — It Almost Ruined Mine!
Tag Archives: Ruining
Here’s the Best Advice on How to Stop SaaS Chargebacks From Ruining Your Business
Tom-Chris Emewulu February 21, 2021 Many e-commerce merchants think SaaS chargebacks are unwinnable. But with the proven hacks in this article, you can comfortably stop SaaS chargebacks from ruining your company. Three key indices drive the new wave of the Software-as-a-Service (SaaS) revolution: accessibility, functionality, and versatility. The promise of agile delivery and cost-efficiency makes … Continue reading Here’s the Best Advice on How to Stop SaaS Chargebacks From Ruining Your Business
How to Stop Abandoned Calls From Ruining Your Customer Satisfaction and Toppling Your Other Call Center Metrics
Ellen Christenberry December 13, 2020 A company recently charged me for a duplicate purchase I didn’t make. I knew if I didn’t jump on a call with customer service right then and there, I’d likely forget (or procrastinate) until it was too late and I couldn’t get the charges removed. So, I dropped everything I … Continue reading How to Stop Abandoned Calls From Ruining Your Customer Satisfaction and Toppling Your Other Call Center Metrics
Slides Are For Children and Office Perks Are Ruining the Workplace
Kyle Weber — December 4, 2019 Picture yourself at work, dressed for the job you want over the job you have, opening emails with “Hi” and “Hello” instead of “Hey.” You fix your hair, strike a power pose, then march down the hall for that client meeting you’ve been prepping for all week. This presentation … Continue reading Slides Are For Children and Office Perks Are Ruining the Workplace
Brands, please stop ruining the consumer mobile journey with desktop experiences
Contributor Brian Solis urges brands to prioritize the mobile experience as consumers seek to complete tasks and purchases on their devices. Brian Solis on April 10, 2018 People check their phones every 15 minutes on average, about 47 times a day, even if they have no alerts or notifications, according to a Deloitte study. … Continue reading Brands, please stop ruining the consumer mobile journey with desktop experiences
Is Your Email Subject Line Ruining Your Campaign?
Jaime Nacach — September 25, 2017 Follow @bloominari — September 25, 2017 Shutterstock If your target market is under the age of 60, chances are that your email marketing leads will first see your email on a mobile device. It will pop up loud and clear like a shining beacon on the screen of a … Continue reading Is Your Email Subject Line Ruining Your Campaign?
Sketchy Digital Marketers Are Ruining Our Industry
Ryan Burgio — January 5, 2017 — January 5, 2017 I believe a majority of digital marketing companies are sketchy. That’s right, I said it. Our industry is full of underqualified and self-proclaimed experts. Be weary of anyone that calls themselves a social media expert, AdWords guru or content evangelist. How do we know this? … Continue reading Sketchy Digital Marketers Are Ruining Our Industry
How to Prevent Online Data Conflict From Ruining Your Business
Steve Mitchell — December 15, 2016 Follow @bstephenmitchel— December 15, 2016 Imagine you’ve just won $ 1 million from Publishers Clearing House. And now they want to arrange a time to give you a giant check on national TV. Too bad they had your phone number wrong….so now someone else gets this life-changing prize. Wouldn’t … Continue reading How to Prevent Online Data Conflict From Ruining Your Business
Is Your Fear of Numbers Ruining Your Small Business?
by Susan Brown May 14, 2016 Follow @growbizcoMay 14, 2016 Small business owners are notorious for single-handedly juggling the many different aspects of running a business. But when it comes to financial management, many (too many really) small business owners have got their heads in the sand. While taking the reigns in your business’ financial … Continue reading Is Your Fear of Numbers Ruining Your Small Business?
5 Ways You’re Ruining Your Business’s Reputation Online While Marketing
by Margarita Hakobyan November 11, 2015 Follow @margahakobyanNovember 11, 2015 In entrepreneurial circles, it’s considered common knowledge that you need to monitor and control your online presence, your social media brand, and make sure that the face you present to your customers is the one they want to see and engage with. But all too … Continue reading 5 Ways You’re Ruining Your Business’s Reputation Online While Marketing
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