by Anthony Wilde December 18, 2015December 18, 2015 Social media is influencing and amplifying the shift from a transactional economy to a relationship economy better than perhaps any other channel. Customers are no longer happy with one-way communication, they expect engaging conversations with the brands they do business with. Organizations that do this, have a … Continue reading The Social Customer Is a Maverick – They Don’t Play by ‘the Rules’
by Simon Davies December 17, 2015 Follow @SimonTheoDaviesDecember 17, 2015 At various points throughout their careers, professionals will need to prepare a CV and cover letter. Although this task should be a simple one that’s purely based on achievements and aspirations, it is often dreaded and hugely affected by preconceived notions. For example, graduates with little … Continue reading The 4 Rules Behind a Great CV & Cover Letter
New report complements earlier study in October, both based on a survey of more than 12,000 consumers in six countries. Barry Levine on December 15, 2015 From Adobe’s new report, “The State of Content: Rules of Engagement” If you’re wondering how to keep online consumers engaged with content, wonder no more. Adobe has laid … Continue reading Adobe Reveals The Five “Rules of Engagement” For Online Content
Todd GrennanOctober 25, 2015 A campaign that doesn’t resonate with your customers is more than just a lost opportunity – it’s a problem. Too many irrelevant messages can lead to messaging opt-outs, uninstalls and just general bad feelings among your customers. Thankfully, there’s a simple way to improve the effectiveness of your messaging campaigns: multivariate … Continue reading Send More Effective Messages: Five Rules for Smart Multivariate Testing
Paul KeijzerOctober 16, 2015 Last week I spent a couple days with an Emirati company devising and articulating their strategy. It was an amazing group: 5 Emirati’s, 2 Egyptians, 2 Indian’s, 2 Jordanians, a Palestinian and an American, plus a Dutchman (me) facilitating the whole event. As you can imagine their styles, experiences, outlook, aspirations, … Continue reading How to Create Strong Diverse Teams with Rules of Engagement
Michael WightSeptember 23, 2015 Facebook is now home to over 1.49 billion monthly active users and a lot of these users can be your potential customers if you tap into the proper audience. According to research, 85% of sales form whole social media are generated through Facebook and there is no reason why you should … Continue reading 3 Rules of Posting on Facebook to Gain Maximum Attention
Bob HutchinsSeptember 23, 2015 Great content creators know how to mix visual and story. If you’re playing catch-up with social media and want to get up to speed quickly on visual storytelling, then this new infographic is a must-read. We’ve shared the infographic in its entirety at the bottom of this post. Here are the … Continue reading Rules of Visual Content for Every Social Platform [Infographic]
Liz KislikAugust 15, 2015 According to an old Swahili proverb: “When the elephants fight, it’s the grass that suffers.” That’s certainly true in organizations where executives have ongoing disagreements. Whether the situation involves explicit, pitched battles, or covert, passive-aggressive resistance, it’s the folks lower down in the hierarchy who are most affected by the lack … Continue reading Who Defines Your Service Rules?
Rohit SrivastavAugust 15, 2015 If you are in the business of blogs or even familiar with the sphere, you would know Buzzfeed is bigger than The New York Times when it comes to traffic. Mashable, Huffington Post, Business Insider, and Lifehacker are bigger than many premier news websites when it comes to visitor counts. We … Continue reading The Rules Of Increasing User Engagement On Your Blog
Justin WilsonJuly 29, 2015 Let’s face it, hashtags are great. They can help you to get your message in front of people who have no connection with you, but are interested in the same subject area and are following that subject. They search the subject, your post appears. And they are used across all of … Continue reading The 6 Rules of Hashtags
