5 Golden Rules Of Video Live Streaming by Jason Cormier , March 18, 2019 Video live streaming has evolved from a fun fad to a full-blown marketing strategy. It’s an alluring medium for brands of all sizes because it’s inexpensive, quick, and one of the simplest ways for companies to build community and put a … Continue reading 5 Golden Rules Of Video Live Streaming
Tag Archives: Rules
Rules Of Engagement: The Big Hole In Email Deliverability
Rules Of Engagement: The Big Hole In Email Deliverability by Ray Schultz , Columnist, Yesterday Good email deliverability starts with the ability to grasp a simple truth: That inbox services are watching what you do. Yet many marketers fail to realize this, according to The State of Email Engagement, a study released on Tuesday by … Continue reading Rules Of Engagement: The Big Hole In Email Deliverability
How to Optimize and Scale Your Facebook Campaigns With Automated Rules
Renata Ekine — January 21, 2019 — January 21, 2019 Being constantly on your Ads Manager app to check your campaign’s performance can be tiring and time-consuming, especially when you are running multiple campaigns for multiple clients. Facebook wants to make your life easier and this is why it has introduced automated rules. Automated rules … Continue reading How to Optimize and Scale Your Facebook Campaigns With Automated Rules
The 5 Golden Rules of Employee Engagement
Joyce Chou — December 29, 2018 Follow @joycewchou — December 29, 2018 A 2017 report from Gallup found that only 13% of employees worldwide are engaged at work. Think that’s not a big deal? Think again. Employee engagement matters because engaged employees are driven employees—they’re the ones who more readily roll up their sleeves to … Continue reading The 5 Golden Rules of Employee Engagement
The New Rules of Email Personalization
Zach Heller — November 2, 2018 Follow @zheller — November 2, 2018 The ultimate goal of personalization as it relates to marketing has always been to individualize selling at scale. That is, we should be able to use technology to have one-to-one conversations with the entire possible market for our products. In email, we have … Continue reading The New Rules of Email Personalization
Google Ads Trademark Rules Change Giving Agencies A Headache
Google Ads Trademark Rules Change Giving Agencies A Headache by Laurie Sullivan @lauriesullivan, (October 23, 2018) Google has updated its Ads Trademarks policy in some countries to become more consistent worldwide. The company said in a letter to marketers that the changes will likely influence how it investigates the trademarks brands own and have on … Continue reading Google Ads Trademark Rules Change Giving Agencies A Headache
Outsmarting the New Twitter Rules With These 5 Tools
Mordecai Holtz — September 26, 2018 Follow @mordecaiholtz — September 26, 2018 Has your brand noticed a gradual decrease in Twitter traffic? Is your social traffic affected by the new Twitter updates? The recent Twitter updates have a direct impact on how marketers use the platform. While Twitter is trying to make the content search … Continue reading Outsmarting the New Twitter Rules With These 5 Tools
New Rules, Tools For Managing Information In The Digital Age
New Rules, Tools For Managing Information In The Digital Age, Part III by Peter Friedman , Op-Ed Contributor, August 8, 2018 Whether driven by Facebook itself or government, clamp-down regulation isn’t the answer, as it tends to have negative unintended consequences. For example, in a well-intended effort to protect privacy, Facebook has now restricted companies … Continue reading New Rules, Tools For Managing Information In The Digital Age
15 Rules to Follow When Creating Your First Business Video
Young Entrepreneur Council — April 30, 2018 Follow @YEC — April 30, 2018 Video helps draw in customers and increases engagement, but can be overwhelming with details to keep in mind, especially when your business is first starting out in the medium. That’s why we asked members of the Young Entrepreneur Council this question: What … Continue reading 15 Rules to Follow When Creating Your First Business Video
9 Rules for Creating an Optimal Business Website
Dan Radak — April 25, 2018 Follow @DanRadak — April 25, 2018 Creating an effective business website is a complex issue, due to the fact that it requires you to be skilled (or at least indulged) in both web design and basic principles of marketing. While it is indisputable that its main goal is to … Continue reading 9 Rules for Creating an Optimal Business Website