California’s GDPR-Like Privacy Law Could Rewrite Digital Ad Rules by Laurie Sullivan @lauriesullivan, April 6, 2018 The General Data Protection Regulation (GDPR) set to go into effect at the end of May continues to have a sweeping influence throughout the world — not only in Europe with retailers, search engines and publishers, but also in California. The California Consumer Privacy … Continue reading California’s GDPR-Like Privacy Law Could Rewrite Digital Ad Rules
AdWords Changes Rules for Resellers; Here Are The Pros, Cons by Brett Goldberg , Columnist, March 19, 2018 Google recently adjusted the rules for resellers who are advertising on AdWords, and the ticketing industry is quickly trying to adjust. Resellers are scrambling to meet these new certifications because AdWords is crucial for revenue. Improving Transparency and … Continue reading AdWords Changes Rules for Resellers; Here Are The Pros, Cons
FEC Proposes New Rules For Online Ad Disclosures by Wendy Davis , Staff Writer @wendyndavis, March 15, 2018 More than one year after the last presidential election, the Federal Election Commission is inching forward with plans to craft new rules for online political ads. The agency just released two proposals for online disclaimers that would state who … Continue reading FEC Proposes New Rules For Online Ad Disclosures
Contributor Brent Sleeper reveals how the language and content of great onboarding emails reflect essential secrets for driving user engagement, conversion and growth Brent Sleeper on January 18, 2018 Advice for tech marketers rarely covers the words they should be using. Perhaps that’s not surprising in a business that takes perverse pride in its … Continue reading 5 rules for writing effective onboarding emails
Virginia Franco — December 8, 2017 Follow @VAFrancoResumes — December 8, 2017 illustrade / Pixabay When it comes to preparing career marketing materials, from resumes to LinkedIn profiles, my goal is to always ensure the reader can connect the dots and answer the decision maker’s key question: “How can he/she help me?”As the owner of … Continue reading Finding it Hard to Translate Your Value? When it Comes to Resumes + LinkedIn, Follow These 3 Storytelling Rules
Alice Williams — October 25, 2017 — October 25, 2017 You need to get to know the new digital advertising rules NOW. Consumer buying habits are changing dramatically. Companies that focus on traditional advertising efforts need to shift their focus to the digital sphere. Today, the most successful ad campaigns are rooted in digital marketing. … Continue reading How New Digital Advertising Rules Are Affecting Your Brand
Cassie Green — October 13, 2017 — October 13, 2017 In the world of fine art and graphic design, rules are often bent, or even broken. It’s encouraged. Breaking the rules is considered to be edgy, unique, and forward-thinking. With the career field of graphic design becoming more accessible in recent years, everyone wants a … Continue reading 10 Graphic Design Rules You Should Never Break
Alan Hart — September 28, 2017 — September 28, 2017 Your ERP software doesn’t ask you to do that—why should your financial planning and budgeting solution be different? Every accountant I’ve met has admitted to me that he or she had difficulties with manual, double-entry accounting principles when they first started out: they struggled with … Continue reading Stop Programming Business Logic and Accounting Rules in Your FP&A Solution
Somen Mondal — September 22, 2017 — September 22, 2017 Candidate sourcing tools can – and should – be a recruiter’s best friend. In a perfect world, we’d be able to find the absolute best candidate for an open role, whether that candidate is active or passive. Unfortunately, we know that approximately 50% of new … Continue reading 6 Rules For Using Candidate Sourcing Tools
Miranda Marquit — August 30, 2017 — August 30, 2017 Photo-Mix / Pixabay A core component of successful rankings in online search is trust. If you want Google’s trust and boost your online marketing efforts, you need to show that you are legit. When you focus on the items that encourage Google’s trust, you are … Continue reading 3 Rules for Gaining Google’s Trust in Online Search
